Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
Should Businesses Think About Metaverse Marketing as Part of Their Digital Strategy?
Back in 2016 we talked about how marketers can use virtual reality. With all of this talk about the metaverse, is it too soon to be thinking about metaverse marketing for the average business? As a digital marketing agency, we love all things digital. So, let’s take a...
Not understanding open source could be your most expensive mistake
Here at Opace, open source is right at the heart of everything we do. Our ethos from the beginning has been to use open source to deliver measurable results for our clients. Many business owners aren’t actually aware of open source or its considerable benefits – so...
The ingredients for social media success in 2015
Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...
Pay-Per-Click copywriting tips
How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...
Introducing #TWIPS (Twitter Tips)
What’s a #TWIP? What’s a #twip? Well it as Twitter Tip – and we have lots of them designed to make your Twitter marketing really deliver. Twitter is increasingly being used by organisations to maintain contact with their customer base on a regular basis. It’s a great...
Why consider PPC marketing
Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their internet marketing. Here are five great reasons why we believe every business should consider PPC as part of their internet marketing strategy: 1. Instant results While...
5 great reasons why your business needs to consider web video in your internet marketing
1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...
Is micro web video a good idea?
Why Micro Web? The growth of Twitter as a social and marketing tool has encouraged businesses and marketers to think small – concentrating key messages within 140 characters. With a few years of honing this technique, is it now the time to do the same for video? Many...
How to build trust by capturing video testimonials and feedback
Do we really trust written words? We all like testimonials, but do we really trust them when just presented to us as text? For me hearing first-hand experiences from customers and clients happy with a certain product or service is far more reliable. This combined with...