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Our Social Media Consultancy Services

Social media has the potential to open up a whole new world of opportunities to businesses. Already it has offered the chance for many smaller companies to make a name for themselves and compete with the big boys in their industries.
But getting your marketing right can be a challenge and this is where Opace come in, providing a social media consultancy service to help you along the way.

Get your social media strategy right and you’ll get noticed but get it wrong and your reputation will go down the drain. Luckily, we’re here to keep you on the path to success.

What Makes up a Social Media Strategy or Plan?

In order to create a strong social media plan and strategy for your marketing, you need to answer the following questions:


Which platforms to use?

You will need to determine which platforms are most suitable for your business, e.g. Facebook, Twitter, Instagram, Pinterest, YouTube, etc.


What kind of content and media to post?

Certain platforms are better suited to different types (and lengths) of content and media, e.g. short snippets, image, video and longer-form content.


When is the best time to be active?

You’ll need to monitor your social media analytics to learn the optimal times to publish content, in order to generate the most interactions.


How will you do it?

Your plan should set out how you plan on using social media, outlining all of the campaigns you plan to undertake (who/when/where columns are great).


Who’s going to do it?

Your strategy must decide who will be in control of your social media marketing. Are you keeping it in-house, using an individual, team or outsourcing it?


What do you expect?

Finally, you need to identify the goals you aim to achieve through your strategy, consulting the wider marketing team to making sure all objectives are aligned.

Social media strategy and planing articles, advice and more from Opace