Social Media Strategy & Planning Services

Digital Agency in Birmingham who are brilliant at joined up thinking – it’s probably all those dot-to-dots we did when everyone else was doing their GCSEs (or it might have been the colouring in books)

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Our services

Social media has the potential to open up a whole new world of opportunities to businesses. Already it has offered the chance for many smaller companies to make a name for themselves and compete with the big boys in their industries.
But in order to get social media right, you’ll need a clever strategy and that’s where Opace comes in.

Get your social media strategy right and you’ll get noticed but get it wrong and your reputation will go down the drain. Luckily, we’re here to keep you on the path to success.

  • 9 years
  • 1000+
    Page1 Google results
  • 150+ years
    Combined Experience
  • 100%
    Happy Customers
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Strategy matters

What makes up a social media strategy?

In order to create a strong social media strategy, you need to answer the following questions:

Which platforms?

You will need to determine which platforms are most suitable for your business e.g. Facebook, Twitter, Google+, YouTube, etc.

When is the best time?

You’ll need to monitor your social media analytics to learn the optimal times to publish content, in order to generate the most interactions.

Who’s going to post it?

Your strategy must also decide who will be in control of your social media. Are you keeping it in-house or outsourcing it?

Which platforms?

You will need to determine which platforms are most suitable for your business e.g. Facebook, Twitter, Google+, YouTube, etc.

How will you do it?

Your strategy should set out how you plan on using social media for engagement, SEO and things like customer service.

What do you expect?

Finally, you need to identify the goals you are aim to achieve through your tailor made social media strategy.

Social media specialists/h5>

Opace’s social media expertise explained – what makes us so different?

There are hundreds of digital agencies out there but if you are looking for a Birmingham-based digital marketing team you can rely on, there’s no better choice than Opace. Here’s what makes our social media strategies stand out:

Bespoke Facebook and Twitter marketing strategies to help engage with customers; improve SEO and drive traffic to your site.

High quality video production to improve engagement, brand loyalty and raise awareness of your business.

Interesting and engaging blog content to drive traffic, improve SEO and strengthen your social media marketing.

Expert training and consultancy for those wanting to manage social media marketing in-house.

We don’t do off-the-rack, instead choosing to create bespoke social media strategies that are tailored to your needs.

Fed up of marketing jargon? So are we! This is why we aim to provide a simple, friendly and approachable solution for our clients.

With years of social media experience, we have a great idea of what works and what doesn’t.


What our clients think?

100% Positive Customer Reviews

Opace are rated 5 out of 5 for Social Media based on 8 customer reviews.
See our featured Social Media reviews

100% recommend us based on our Google+ Reviews

Level of service
Level of service

Value of money
Value of money


Happy with timescale
Happy with timescale

work with us
You will work with us again

Start your social media journey today

Contact Opace

How we work

How we help client’s with building social media strategies

Unlike with your average builder, you won’t be there just to make us tea. We’ll work collaboratively with you throughout the process to ensure you fully understand your new social media strategy:

step 1


We’ll kick things off with a consultation (also known as a friendly chat over a coffee). This will allow us to get to know more about your business and current social media work.

step 2

Strategy creation

Our team of social media experts will then work closely with you to devise an effective strategy that seamlessly integrates with your SEO and other digital marketing efforts.

step 3


Finally we’ll hit the start button on your social media strategy and continuously monitor its results to ensure a great ROI is being achieved.

Organisations we work with


What clients say about us?


quote-startApproachable, friendly & flexiblequote-end


quote-startHonest, transparent - no smoke & mirrorsquote-end


quote-startQuick to respondquote-end

thumbs up

quote-startChallenge you, but in a
positive wayquote-end


quote-startAlways deliver what they sayquote-end

OpaceAcorns Chlldren's Hosplce
Acorns Children's Hospice WordPress Play
OpaceLucid Group
Lucid Joomla Play
OpaceUK Money Solutions
UK Money Solutions Joomla Play
OpaceWM Creative
WM Creative Web Design Birmingham Play
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Latest Insights

Fresh from our Social Media blog

Social media strategy and planing articles, advice and more from Opace

Using Hootsuite to Automate Social Media

How to Automate Social Media Posts with Hootsuite in 2019

July 3, 2019

In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is....

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Building Likes and Followers

Why You May Not Be Looking At Likes & Followers

June 26, 2019

It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but....

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Business Blogging in 2019

How Effective is Business Blogging as Part of Your 2019

June 19, 2019

We’ve talked a lot about business blogging in our previous posts over the years, here are a few:  ....

Read More
IKEA Virtual Reality

vCommerce: Virtual Reality (VR) eCommerce – The Future of Online

January 19, 2019

Two years ago, we first wrote our blog post titled ‘Virtual Reality (VR) eCommerce & the Future of Online Shopping....

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specialist support & tutorials

ecommerce Play
Magento Play
OpaceTwitter Basics - Part 5
Twitter Basics - Part 5 Play
OpaceTwitter Basics - Part 6
Twitter Basics - Part 6 Play

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Contact Info:

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    0121 222 5757
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    Opace, Longbridge Technology Park, Birmingham, West Midlands, B31 2TS
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