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Social media strategy We are brilliant at joined up thinking – it’s probably all those dot-to-dots we did when everyone else was doing their GCSEs (or it might have been the colouring in books)

Opace are rated 5 out of 5 for Social Media based on 6 customer reviews.

Social media has the potential to open up a whole new world of opportunities to businesses. Already it has offered the chance for many smaller companies to make a name for themselves and compete with the big boys in their industries.

But in order to get social media right, you’ll need a clever strategy and that’s where Opace comes in.

Get your social media strategy right and you’ll get noticed but get it wrong and your reputation will go down the drain. Luckily, we’re here to keep you on the path to success.

E-Lites Social Media Management

Social media strategy for leading electronic cigarette brand E-Lites

What makes up a social media strategy?

In order to create a strong social media strategy, you need to answer the following questions:

What are you going to say?

You need a clear idea of your brand message and the type of content you are going to distribute via social media to share the message.

Which platforms?

You will need to determine which platforms are most suitable for your business e.g. Facebook, Twitter, Google+, YouTube, etc.

When is the best time?

You’ll need to monitor your social media analytics to learn the optimal times to publish content, in order to generate the most interactions.

How will you do it?

Your strategy should set out how you plan on using social media for engagement, SEO and things like customer service.

Who's going to post it?

Your strategy must also decide who will be in control of your social media. Are you keeping it in-house or outsourcing it?

What do you expect?

Finally, you need to identify the goals you are aim to achieve through your tailor made social media strategy.

Opace’s social media expertise explained – what makes us so different?

There are hundreds of digital agencies out there but if you are looking for a Birmingham-based digital marketing team you can rely on, there’s no better choice than Opace. Here’s what makes our social media strategies stand out:

1. Facebook and Twitter marketing

Bespoke Facebook and Twitter marketing strategies to help engage with customers; improve SEO and drive traffic to your site.

2. Video production

High quality video production to improve engagement, brand loyalty and raise awareness of your business.

3. Blog and content writing

Interesting and engaging blog content to drive traffic, improve SEO and strengthen your social media marketing.

4. Social media training

Expert training and consultancy for those wanting to manage social media marketing in-house.

5. Bespoke, tailored to your needs

We don’t do off-the-rack, instead choosing to create bespoke social media strategies that are tailored to your needs.

6. Friendly and approachable

Fed up of marketing jargon? So are we! This is why we aim to provide a simple, friendly and approachable solution for our clients.

7. Results-driven

With years of social media experience, we have a great idea of what works and what doesn’t.

Looking for help?

We’ll discuss your requirements, arrange a meeting and provide you with a no obligation quote.

Get started today

How we help client’s with building social media strategies

Unlike with your average builder, you won’t be there just to make us tea. We’ll work collaboratively with you throughout the process to ensure you fully understand your new social media strategy:


We’ll kick things off with a consultation (also known as a friendly chat over a coffee). This will allow us to get to know more about your business and current social media work.

Strategy creation

Our team of social media experts will then work closely with you to devise an effective strategy that seamlessly integrates with your SEO and other digital marketing efforts.


Finally we’ll hit the start button on your social media strategy and continuously monitor its results to ensure a great ROI is being achieved.


What our clients say about us

Acorns Children's Hospice

Lucid Group

WM Creative

See all projects and case studies

If it’s about time you got a little expert guidance in the social media department, then get in touch with Opace today on 0845 017 7661.

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