Whether using Google AdWords, Bing or Facebook Ads, Pay Per Click (PPC) advertising is a quick and simple way of getting your website to the top of search engines results for the keywords or phrases you want to be found for.
PPC helps to drive targeted traffic to your website and can improve your conversions. Opace is a Birmingham based PPC agency and our service includes helping to identify the correct keywords, bidding sensibly on those keywords and writing high quality ads. A number of different factors can influence the success of your campaign including the price you’re willing to pay and how well you’ve researched your keywords. You’ll find effective PPC management at the heart of every successful PPC campaign.
We’ll perform extensive keyword and key phrase research to ensure you bid for competitive and highly searched for keywords.
Experimenting with ad copy & keywords
Our PPC agency will regularly change the ad copy and keywords to see what gets the most click-throughs and conversions for your business.
Targeted advert copywriting
Enticing PPC ads attract additional clicks. Our copywriters are on hand to create brilliant adverts for your service/product.
Flexible cost control & bid analysis
Everybody hates wasting money – and we’re no exception. We’ll handle PPC bids on your behalf to ensure you don’t overspend on adverts.
Detailed analytics & ad management
We’ll keep an eye on your PPC campaigns and ensure they are regularly updated to achieve the best results for your company.
Improve your conversion rates
Our copywriting and web design teams are on hand to help you boost conversions. They’ll help you create dedicated landing pages that turn visitors into paying customers.
We will thoroughly research your keywords and carry out market analysis to achieve great campaign results. Our specialist copywriters will craft highly targeted, keyword-rich PPC adverts to entice readers to click. Our account managers will provide ongoing PPC management to achieve best results for your budget with analytics and reporting to monitor your results and make changes as necessary. If you decide to use Facebook advertising, our graphic designers will create stunning display adverts that you grab your customer’s attention.
Benefits of PPC advertising
Although it’s important to have strong SEO as part of your long-term marketing strategy, PPC can greatly benefit your overall digital marketing strategy and help you achieve great short-term results for your business.
1. Suitable for all budgets
One of the key benefits of PPC is that you can tailor your campaign to suit any budget. You’ll only ever pay when people actually click on your ad and visit your site. You set the ‘cost per click’ and control the budgets.
2. Immediate results
Whereas with SEO you have to wait a while to see results, with PPC it’s virtually instant and your adverts will start generating leads in no time at all. Set up your campaign and see your traffic soar.
3. Drives targeted traffic
PPC ads capture people who are at the stage in the buying process where they’re ready to make a purchase, giving you a high chance of making conversions.
What our clients think
Opace are rated 5 out of 5, for SEO based on 15 customer reviews.