Whether using Google AdWords, Bing or Facebook Ads, Pay Per Click (PPC) advertising is a quick and simple way of getting your website to the top of search engines results for the keywords or phrases you want to be found for.
PPC helps to drive targeted traffic to your website and can improve your conversions. Opace is a Birmingham based PPC agency and our service includes helping to identify the correct keywords, bidding sensibly on those keywords and writing high quality ads. A number of different factors can influence the success of your campaign including the price you’re willing to pay and how well you’ve researched your keywords. You’ll find effective PPC management at the heart of every successful PPC campaign.
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PPC agency features
A specialist Birmingham based PPC agency
If you want to make the most of your budget and get quick and effective results, it’s recommended that you work with an experienced PPC management agency like Opace. We’re based in Birmingham and specialise in high performance Google AdWords, Bing Ads and Facebook Advertising. Our PPC service also includes display advertising and remarketing (also known as retargeting) using Facebook and the Google display network. Here are some of the different services we offer:
Thorough keyword research
We’ll perform extensive keyword and key phrase research to ensure you bid for competitive and highly searched for keywords.
Targeted advert copywriting
Enticing PPC ads attract additional clicks. Our copywriters are on hand to create brilliant adverts for your service/product.
Detailed analytics & ad management
We’ll keep an eye on your PPC campaigns and ensure they are regularly updated to achieve the best results for your company.
Experimenting with ad copy & keywords
Our PPC agency will regularly change the ad copy and keywords to see what gets the most click-throughs and conversions for your business.
Flexible cost control & bid analysis
Everybody hates wasting money – and we’re no exception. We’ll handle PPC bids on your behalf to ensure you don’t overspend on adverts.
Improve your conversion rates
Our copywriting and web design teams are on hand to help you boost conversions. They’ll help you create dedicated landing pages that turn visitors into paying customers.
We will thoroughly research your keywords and carry out market analysis to achieve great campaign results. Our specialist copywriters will craft highly targeted, keyword-rich PPC adverts to entice readers to click. Our account managers will provide ongoing PPC management to achieve best results for your budget with analytics and reporting to monitor your results and make changes as necessary. If you decide to use Facebook advertising, our graphic designers will create stunning display adverts that you grab your customer’s attention.
We are a PPC advertising agent
Benefits of PPC advertising
Although it’s important to have strong SEO as part of your long-term marketing strategy, PPC can greatly benefit your overall digital marketing strategy and help you achieve great short-term results for your business.
One of the key benefits of PPC is that you can tailor your campaign to suit any budget. You’ll only ever pay when people actually click on your ad and visit your site. You set the ‘cost per click’ and control the budgets.
Whereas with SEO you have to wait a while to see results, with PPC it’s virtually instant and your adverts will start generating leads in no time at all. Set up your campaign and see your traffic soar.
PPC ads capture people who are at the stage in the buying process where they’re ready to make a purchase, giving you a high chance of making conversions.
What our clients think?
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How we work
Expert PPC help and support
PPC campaigns are fairly easy to set up, but the way in which they are managed is crucial to their success. Let us help you with the following aspects of PPC management…
Choosing a channel
Opace will help you decide whether to go with Google AdWords, Bing Ads or PPC on a social media site like Facebook or Twitter.
Keyword and audience targeting
We’ll help you choose which keywords or audience to target with your PPC campaigns in order to achieve the best results.
Our PPC managers will monitor the results of your campaign and respond quickly to changes so you’re always making the most of your budget.
What clients say about us?
Approachable, friendly & flexible
Honest, transparent - no smoke & mirrors
Quick to respond
Challenge you, but in a
Always deliver what they say
This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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