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Our SEO Audit & Google Penalty Removal Service

Many old and commonplace SEO techniques have now become an outlawed by Google and other search engines. Luckily, Opace is here to make sure your site doesn’t suffer the same way!

If your rankings have dropped or you have seen a loss of traffic, one common cause could be a Google algorithm update. It may be that your site has simply lost favour with Google for one reason or another, or potentially because you have been penalised. 

Either way don’t give up! With the help of Opace you can get on the right side of Google and improve your search rankings moving forward.

What is meant by an SEO penalty?

Over the past decade and more, Google (and other search engines too) update their algorithms (formulas) for ranking content – Panda, Penguin, Hummingbird, Mobile, RankBrain, Medic are just some of the codenames given to these algorithms.

The ultimate goal is to improve the relevance of search result and the end-user experience. This is all positive, but some websites have sadly suffered as a result of being devalued or penalised as a result.

Manual actions from Google

Manual actions and unnatural links warning in Google Webmaster Tools

Loss in traffic due to a Google penalty

Google Analytics showing loss in traffic due to a Google penalty

What are the most common causes of an SEO penalty?

Poor quality content (thin, duplicate or spun content), spammy or automated link building and black hat web design and SEO techniques are some common reasons for getting a penalty. Below outlines some of the most common causes and indications that you may have an SEO penalty


Changes to Google's algorithm

Over the last decade and more, Google has made a number of changes to its search algorithms that have turned SEO on its head. Tactics that were acceptable in the past could now lead to a penalty.


Unnatural inbound links

Most clients come to Opace after realising that they’re in a spot of bother. One sign of trouble comes in the form of an Unnatural Inbound Links message. If one of these appears in your Google Webmaster Tools, it’s a sign you need to take action.


Creating poor quality backlinks

One of the worst culprits of all is backlinks (links that point to your site). If they’re paid for, low quality or from an irrelevant source, they could end up doing your site more harm than good!


Manual Actions Penalty

Other clients come to Opace after noticing a Manual Actions Penalty from Google. Again this message will appear in your Google Webmaster Tools and explain that there are unnatural links pointing to your site but will also state that Google is taking action.


Knowingly breaking the rules

Get on the wrong side of Google by knowingly breaking the rules or trying to game the system (black hat SEO) and you could face penalties, poor rankings, a loss of traffic and even a loss of sales.


Large drop in traffic (often quite sudden)

A final way to spot you’re in trouble is if you have experienced a large and sudden loss of traffic, enquiries or online sales. If your site turns into a derelict wasteland, it’s a sign that Google Panda or Penguin has come to get you and these may not come with a warning.

Latest advice, hints and tips on SEO and how to recover from a Google penalty