Website speed and SEO: How improving site speed and page load times can benefit SEO Website speed and SEO are intrinsically linked Firstly, page load times are a key ranking factor in Google’s algorithms and therefore website Speed and SEO are intrinsically inked....
SERP Features
What are the best SERP features for SEO in 2020 and how to get them? Gaining organic traffic through SEO can feel like a long, arduous and confusing process. To make matters more complicated, Google’s algorithms will typically spot – and potentially penalise – a...
Content Refresh
Reading Time: 7 minutes – A content refresh, as the name suggests, involves rewriting and amending the existing copy on your website. This content update can boost your SEO, especially if you place greater emphasis on what Google is seeking. Familiarise yourself with relevant algorithm updates to fully understand how to appeal to Google and avoid being penalised. Consider what users want most of all and what they will find useful.
WordPress Basics for Beginners
Reading Time: 8 minutes – Getting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular content management system. Here we give you a brief overview of pages, posts and plugins as well as themes, menus and categories.
eCommerce Using Open Source
Reading Time: 3 minutes – Open source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands. The reason? Low cost but high-quality, open source is flexible, scalable, secure and offers incredible diversity for customisation.
Website Requirements
Reading Time: 5 minutes – Defining your website requirements is about more than choosing a design that complements your company logo. The key features of online success rely on some tried and trusted strategy development techniques that will help you create a website that delivers results.
XML Sitemap
Reading Time: 5 minutes – Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search engines and those you don’t. Giving Google an accurate & easy to understand roadmap of your site helps with SERP performance & also gives your users a clear path to find your content.
Online Brand – Design Tips
Reading Time: 4 minutes – Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear, consistent and uniquely identifiable impression of your business.
CMS Comparison
Reading Time: 6 minutes – We compare the features, benefits and costs of WordPress vs Drupal vs Joomla as well as consider some of the downsides of the three most popular content management systems. From security and performance to SEO, ease of use and pricing we stack up the pros and cons in a quick CMS comparison.
Responsive Web Design Tips
Reading Time: 4 minutes – Responsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower bounce rates and increase organic traffic. Here we’ve condensed some simple responsive web design tips to help you design a mobile friendly site.