Reading Time: 5 minutes – When it comes to research, blog topics are of crucial importance to get right, not only for the purposes of SEO but to capture the attention of your target audience. From researching the competition to media monitoring we give you some suggestions for how to go about it.
Reading Time: 4 minutes – Structured data is one of the most useful ways to increase the visibility of your website within the search community. From Bing to Google, Yandex to Yahoo! structured data is the universal language that helps enrich your content. Find out more in our quick guide.
Reading Time: 4 minutes – Google’s search index offers online visibility for your web pages so, if you aren’t in it then your URLs could be failing to reach an audience. Find out how to check whether the pages of your site are indexed in Google. If not, how you can add them and improve their chances of being crawled.
Reading Time: 5 minutes – Running a successful social media competition Facebook and Twitter requires more than just getting the basics right. You need good planning, an active engagement plan, bold design and the temerity to capitalise on the opportunity that this creates. Want to know more?
Reading Time: 5 minutes – Producing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness the power of targeted advertising. There is much to commend both of these internet giants but there are alsome things to consider before you commit your digital marketing budget to either.
Reading Time: 4 minutes – Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific queries raised by users but how do you get your website to show? They offer incredible opportunities for websites to boost their visibility… as long as developers can take advantage of structured data.
Reading Time: 4 minutes – Carrying out regular SEO analysis using Google Analytics and Google Search Console is key to ensuring an effective and successful digital marketing strategy. By monitoring your site’s performance, you can adjust your strategy to increase visibility, boost traffic and engage audiences more effectively.
Reading Time: 5 minutes – Technical SEO audits are an essential reporting tool to give you a clear indicator of how visible your site is in the eyes of the search engines. It can help you identify areas for improvement and even ensure you avoid penalties. But what should an audit cover?
Reading Time: 4 minutes – Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the reputation of a brand. However, the ways and means to achieve, and journeys to implement, this are very different. Do you know what the differences are?
Reading Time: 5 minutes – PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how does this compare, long term, to the organic growth achieved via SEO? With the latter offering more sustainable results at a fraction of the cost, is PPC as effective as SEO?
