Reading Time: 7 minutes – A content refresh, as the name suggests, involves rewriting and amending the existing copy on your website. This content update can boost your SEO, especially if you place greater emphasis on what Google is seeking. Familiarise yourself with relevant algorithm updates to fully understand how to appeal to Google and avoid being penalised. Consider what users want most of all and what they will find useful.
Reading Time: 8 minutes – Google algorithm updates are a red-letter day for anybody in the SEO industry. Algorithms can set a website’s traffic soaring – or see it tumble from a metaphorical cliff. There is little middle ground when Google update their algorithms, ensuring that such adjustments are awaited with a combination of anticipation and dread.
Reading Time: 19 minutes – This guide is based on our many years of experience delivering SEO and provides our top SEO Quick Wins & tips to improve Google ranking in 2020.
Reading Time: 9 minutes – One of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous benefits to your business…as long as you get your strategy right. From initial research & goal-setting to content creation& cross promotion, we give you the key to success.
Reading Time: 3 minutes – Two common terms used in the world of marketing, advertising and PR, digital and direct marketing are two subtly different approaches to the same end-goals; gaining brand visibility and increasing revenue. Do you know which method will bring you the best results?
Reading Time: 3 minutes – Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic, better conversion rate, higher sales and even for developing your online brand. A well-developed digital marketing strategy is essential to give your business a competitive edge.
Reading Time: 5 minutes – Defining your website requirements is about more than choosing a design that complements your company logo. The key features of online success rely on some tried and trusted strategy development techniques that will help you create a website that delivers results.
Reading Time: 5 minutes – Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search engines and those you don’t. Giving Google an accurate & easy to understand roadmap of your site helps with SERP performance & also gives your users a clear path to find your content.
Reading Time: 4 minutes – Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear, consistent and uniquely identifiable impression of your business.
Reading Time: 4 minutes – Responsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower bounce rates and increase organic traffic. Here we’ve condensed some simple responsive web design tips to help you design a mobile friendly site.
