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Twitter marketing tips for small businesses

Written by Brett Sidaway, July 6, 2012
 | Twitter marketing tips for small businesses

Twitter marketing tips for small businesses

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Twitter Marketing Tips Social media and customer engagement are becoming more important for SEO – and that means they should become more important for every business. Perhaps the foremost social platform for businesses is Twitter.   The appeal of Twitter marketing for a small businesses are obvious – it’s free, it has SEO value and its only 140 characters so content is short. Here are some tips especially designed for time strapped SMEs and sole traders designed to make the most of their Twitter activity.

1. 80% engagement /20% sales

Twitter is all about engagement and the hard-sell will just mean potential customers soon stop paying attention to your Tweets – or stop following altogether. So make sure 80% of your tweets engage – they may be general Tweets related to your products or services, community-based content or testimonials or reviews etc.

2 – Vary the content

Mix the content so that you include photos, video and links to your website and others. For inspiration, look at the content that your rivals, suppliers and local companies tweet. Don’t automate Retweets as this looks impersonal, but do Retweet posts you think your Followers will respond too. Tweets are great for daily offers and voucher codes, exclusive Twitter discounts etc – they give your followers something to look out for and help build a following.

3 – Tweet regularly

You need to be posting at least once a day, ideally two or three times. Don’t keep repeating the same tweets. There are free apps like HootSuite and Tweetdeck that will allow you to schedule your posts, but don’t forget point 4 below.

4 – Respond and Engage

Whilst scheduling can help, don’t forget to check for any responses to your posts – and make sure respond appropriately and within a short a time as possible.

5 – Twitter and SEO

All forms of social media will help with your SEO, so include Twitter as part of your overall marketing strategy – whether you action it yourself or use an internet marketing company. The Agency can help with a tailored overall strategy, find followers or post your daily Tweets.

6 – Gaining Followers

Use the search box in Twitter to source suitable companies to follow – and a proportion of them will reciprocate if they like what they see. Search for local companies and organisations, search on your company keywords or terms your customer base is likely to include in their profiles or tweets. This process takes time so set aside an hour each day – and get the team involved.   If you found this tutorial helpful then please click Like or Tweet or leave a comment. Remember to watch this space as we will be releasing a range of social media marketing blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace Googleplus page live at https://plus.google.com/111516148099633923012/posts.

Image credit – Scott Beale

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