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SEO – What does it mean for your business?

Written by Brett Sidaway, January 24, 2011

SEO – What does it mean for your business?

Are you asking “How can SEO help my business?”

When any business hears those three words – Search Engine Optimisation (SEO), you will be surprised at the reaction – ranging from fear through to excitement.

SEO is geared towards businesses who want to enter the world of online advertising and marketing. SEO is not a product you can just pick up off the shelf and say how good it is, you have to have an effective plan of action which starts at the bottom rung of the ladder and leads to success at the top rung of the ladder. Your SEO plan needs to outline the way you intend to get your business name out there to attract potential customers to your website. Your SEO strategy must include SEO techniques that will help your business boost your position on all the major search engines.  The techniques and strategies are the key to successfully improving your online presence.

Adopting an SEO strategy to get your business name and brand known

A reason to use a planned SEO strategy is to get your business name and brand known. Consider the countless websites on the internet today.  It makes you wonder how many websites only a few people will ever see when searching. You may ask yourself the question, is there something wrong with these websites?  Are they bad websites with nothing to offer?  The answer is quite simple – visibility does not relate to how good the website actually is.  A poor website might soar to the top of a search engine list while a great site could get buried at the bottom of the results.  The biggest reason one website gets recognised over another is because the website at the top has better SEO.  Thanks to a well planned SEO strategy, a website will climb to the top of the search engine results while the competitors lag behind. This leads us to the next SEO strategy and whether search results are only good for visibility.  The answer to this is both yes and no, since SEO is rather like a cycle.  It is crucial to post plenty of articles and blog entries on the internet with content related to your business. However, these articles must include relevant keywords for your target market to attract attention.  These techniques are imperative to get noticed by the search engine bots crawling around the web to gather info.  Once you start posting articles and blogs, more people will see your business offerings and click through to your website.  As you build more links to your website (known as inbound links or backlinks), your site will slowly begin creeping toward the top of the search engine list.  The higher you get on the search engine results, the more visits you will receive.  You can easily see the SEO cycle and how it feeds itself.

Getting SEO support

For those just getting started with building an online presence, SEO strategy can be very difficult to understand.  It is essential to have a reliable search engine optimisation consultancy assisting you in getting your business website to the top of the search engines.  You could even consider SEO training courses to help develop your knowledge. Successful SEO consultants and web marketers study keywords to know which ones will work and which ones won’t.  The higher the keyword search volume and the higher your website ranks in search engines, the more people will visit it.  Web marketing specialists increase your website visibility to make your business more relevant and profitable. Over the next few weeks we will be covering a series of SEO topics in more depth. Please follow us @opaceweb on Twitter for information on blog updates, and feel free to subscribe to our feed.

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