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Latest news, thoughts, research and how-to guides on digital marketing, SEO, social media and open source from Opace

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How to Build Powerful Backlinks Using Infographic & Video Content Marketing

How to Build Powerful Backlinks Using Infographic & Video Content

How to Build Powerful Backlinks Using Infographic & Video Content Marketing

Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that we wanted to expand

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Factors to consider when choosing an open source website

In our previous article we explain how not understanding open source could be your most expensive...
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Google introduces starred ratings & reviews from Google+ in AdWords listings

Noticed something different about Google Ads? Last week, Google explained that starred...
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Infographics: An essential component of your digital marketing

Infographics are the hottest new marketing trend so sit up and take note! Many websites are using...
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Opace: The Integrated Approach to SEO & Digital Marketing

It takes far more than a great SEO strategy to be successful online. Don’t get us...
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Infographic: How to optimise your CMS or ecommerce site for users & SEO

Are you happy with your website’s performance and/or SEO? Do you think it is meeting the...
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Elevated rankings for responsive websites with Google’s mobile-friendly ranking algorithm

Google has recently announced that it plans to release a new mobile-friendly ranking...
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The ingredients for social media success in 2015

Your social media strategy can be compared to cooking a great meal – if you want the best...
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Windows 10 is on its way – here’s what you need to know

Microsoft recently released more information at their Windows 10 event at it has gotten a lot...
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Infographic: Responsive Web Design (RWD) and how this will impact SEO

What is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web Design (RWD) is an...
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Infographic: How to overcome a Google Penguin penalty and boost rankings with positive SEO techniques

  What is a Google Penguin Penalty? The Google Penguin algorithm targets specific types of...
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What technology and digital marketing changes can we expect to see in 2015?

2014 has been an interesting year for the internet and social media. We have seen things such as...
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How to best utilise social media over the Christmas holiday period

Changing the routine We are all used to being in a routine when it comes to our company’s...
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Has ‘being connected’ made us disconnected from ourselves?

A nation obsessed with technology and social media After publishing my previous blogs about...
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Penguin 3.0 update and a client case study 2014

Whilst marketers and SEO experts around the world were left panicking...
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How to start a virtual business

Setting up a business can be an expensive proposition, especially if you go the traditional brick...
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A first look at Facebook’s new ‘Rooms’ app

What are Facebook’s ‘Rooms’? Facebook recently released their latest app...
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Social Media – Is it time for something new?

Recently we’ve seen a surge in popularity for new social networks such as...
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What Google’s takeover of Twitch would have meant for content creators

Recent rumours almost became reality when Google were supposedly confirmed to be...
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Celebrities take to social media with buckets of ice for the ‘ALS ice bucket challenge’

Unless you’ve been living under a rock for the last month, you’ll already know about...
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Establishing objectives for your social media campaigns

When small businesses decide to take on social media, not all have a strategy or clearly defined...
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Have Microsoft lost their way?

Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which...
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Emerging online trends and the rise of esports

Changing times Over 40 years ago when text was sent between two computers for the first time, the...
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Social media in a virtual reality world: Last month Facebook acquired Oculus Rift, so what next?

Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking...
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Pay-Per-Click copywriting tips

How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC...
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Magento designers welcome platform growth figures and upcoming version 2.0 press release

Magento – #1 ecommerce platform! Opace, one of the West Midland’s leading Magento web...
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Infographic: Rich Snippets for e-commerce and beginners

So, what are rich snippets? Have you ever noticed that some listings in Google search results look...
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Facebook Ads: the hidden gem of B2B marketing and recruitment?

Facebook Ads in 2014 Long before Facebook started offering “suggested posts”,...
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Social Media PPC: Facebook Ads vs. LinkedIn Ads vs. Google AdWords, which would you choose?

Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at...
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