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Latest news, thoughts, research and how-to guides on digital marketing, SEO, social media and open source from Opace

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How to Build Powerful Backlinks Using Infographic & Video Content Marketing

How to Build Powerful Backlinks Using Infographic & Video Content

How to Build Powerful Backlinks Using Infographic & Video Content Marketing

Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that we wanted to expand

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What are Backlinks and Does Link Building Still Help Your SEO?

When it comes to how well you rank in a search engines results, there are many criteria which...
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Are Social Bookmarking Links Effective for SEO?

What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to...
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Using Moz to Check Backlinks & Metrics Such as Domain Authority

The SaaS marketing company, Moz, has been operating since 2005 on the core principle of...
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Using Majestic to Check Backlink Quality and Trust Flow

Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link...
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How to Use Blogger Outreach & Content Marketing for Great Links & Exposure

High quality links from top ranking and authoritative sites are a good way to build bgreat links...
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Link Builder Tools That Can Help You Climb Up the Rankings

Let’s be clear about this, building links is not as simple as firing a silver bullet. There...
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The Differences Between Black Hat, White Hat & Grey Hat SEO Techniques

The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics,...
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Link Building Strategies – Our Top 10 Tips for Building High Quality Links in 2017

Links have been, and remain, one of the most important way to rank highly in search results....
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Google Penguin 4.0 Update, September 2016 – Rolling Out & Now Real-Time

On Friday 23rd September, 2016 Google confirmed that Penguin 4.0 was being rolled out across the...
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Microsoft Acquires LinkedIn & What This Means for the Future of Social Media Companies

In our previous article we discussed the benefits and uses of LinkedIn. In this article...
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The Importance of LinkedIn for B2B Marketing and Social Media

With Microsoft’s recent acquisition of LinkedIn (discussed here), we felt it was about time...
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The Lowdown from Our Virtual Reality Gurus, Rob Bryan and Adam Bullas

Two of Opace’s finest, Rob Bryan and Adam Bullas, have a huge interest in the virtual...
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Virtual Reality: The History, Rise & Fall of VR

Despite ‘virtual reality’ now gaining its rightful place as one of the hottest...
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Has Oculus Lost the First Generation of Virtual Reality to HTC?

In our previous article, we explored the history rise and fall of VR. It was Oculus who...
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How Businesses & Marketers Can Use Virtual Reality (VR Marketing)

While it can’t be denied that the primary use for virtual reality currently is for...
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Open Source Virtual Reality & What This Means for Business

In our previous article we explored how businesses and marketers can use VR. In this article we...
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Virtual Reality vs. Augmented Reality & the Applications for Business

In our previous article we examined what open source VR could mean for business. Alongside the...
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A run down of what we’ve been working on – busy is our middle name here at Opace!

It’s been a while since we last mentioned some of our recent projects, so here are four...
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Has Magento 2 Arrived Too Late? The Lowdown from Opace

As many of our eCommerce customers will know we’re big advocates of Magento here at Opace....
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Happy New Year from Opace: Our recommended web design and SEO strategies for 2016

Opace would like to wish all of our customers a Happy New Year and many thanks for your business...
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New Year = New Tools: Essential SEO and online marketing tools for your business in 2016

New Year = New Tools, that’s our motto! Here at Opace we’ve been investigating the...
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How to get your story seen: Acorns Children’s Hospice web design case study

There are some websites out there that offer great products and others which are for an...
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Important Google Changes Update – August 2015

Here at Opace, we make it our mission to keep you up to date with the latest Google changes. Over...
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Visual social media marketing – using Pinterest and YouTube for Business

2015 is the year of visual social media content. Visuals help to break through the clutter of...
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Importance of building engagement on social media channels

Today, social media is considered to be one of the best ways businesses can engage with their...
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The difficulty of finding a reliable Web Design and SEO company

The problem If like many businesses our there you’ve hunted around for a reliable web...
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RAR – The Recommended Agencies Register, good for Opace & good for customers too

We thought we would take the opportunity to write-up about the value of the Recommended...
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The UKITA Quality Mark and our Opace membership

We previously posted about our our place on the Recommended Agencies Register. Many of our...
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Infinite possibilities & revolutionary web design with the Divi 2.4 theme for WordPress

Not every WordPress user is a web designer or developer. With this in mind, WordPress theme...
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Not understanding open source could be your most expensive mistake

Here at Opace, open source is right at the heart of everything we do. Our ethos from the beginning...
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