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Can Facebook Offers benefit your social media marketing?

Written by Brett Sidaway, November 23, 2012
 | Can Facebook Offers benefit your social media marketing?

Can Facebook Offers benefit your social media marketing?

Incentivising Customers using Offers

Facebook just rolled out a new feature which allows companies to make offers to their customers or prospects on Facebook that they can claim and share with their friends. Brands can now set up an offer that can be redeemed in store, online or both. And, you can expand your brand’s reach because Offers includes special news feed stories that tell people when their friends claim them.

You can even add features to track redemptions, such as special redemption codes or barcodes. For smaller businesses especially it can become a successful part of any social media marketing or internet marketing strategy. The app responds to the phenomenal growth in online vouchers and coupons. Vouchercodes.co.uk has reported:

  • The voucher market is growing – retailers are issuing 28 per cent more codes against the same period last year.
  • Consumers demand for vouchers is still growing, with traffic to VoucherCodes.co.uk increasing by over 30 per cent against Q1 2011.
  • Adoption of mobile commerce is growing at an incredible rate – traffic to VoucherCodes.co.uk increased by 228 per cent over 12 months.
  • Over 80 per cent of mobile traffic from consumers researching retail offers on VoucherCodes.co.uk comes from Apple devices.

Research also shows that incentives and discounts are one of the primary reasons for consumers to engage with a brand via their social media channels. Therefore, Facebook Offers allows businesses to reach a wider audience as well as more easily offer them the very discounts they are looking for. It makes a sensible addition to a social media marketing plan.

Social Media Marketing and Facebook Offers

Facebook Offers easily allows users to create In Store offers, Online only offers or both. Creating the offer is easy and a bonus for businesses is that the first time you use Offers it is free. Even for paid-for campaigns you can set a budget for the campaign so keeping control of costs is easy. Polls suggest that an overwhelming number of businesses think Offers is a good idea, and can be a successful part of a social media marketing activity that provides tangible offers for consumers – and increases the engagement as Fans share the offer around their friends. Of course, the nature of the offer will be the biggest factor in its success – it needs to be an offer that is worth taking up, otherwise there is no point in creating ANY offer, regardless of the platform used. If you need any support with your Facebook marketing contact us today to see how we can help. Remember to watch this space as we will be releasing a range of online marketing blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace Google+ page live at https://plus.google.com/111516148099633923012.

 

Image credit – Master OSM 2011

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