Reading Time: 9 minutes – One of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous benefits to your business…as long as you get your strategy right. From initial research & goal-setting to content creation& cross promotion, we give you the key to success.
WordPress Basics for Beginners
Reading Time: 8 minutes – Getting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular content management system. Here we give you a brief overview of pages, posts and plugins as well as themes, menus and categories.
eCommerce Comparison
Reading Time: 6 minutes – Two immensely popular ecommerce platforms, WooCommerce and Magento share a lot in common. Both are open source solutions offering a comprehensive range of extensions and plugins, plenty of scalability and are easy to use. Find out which is best in the battle of WooCommerce vs Magento.
Bulk Redirects
Reading Time: 5 minutes – URL redirects ar essential to implement if you don’t want to lose traffic as well as any SEO link juice you may have built up with existing URLs if/when these change. Bulk redirects in WordPress are easy by either using a plugin or by editing the htaccess file directly. Find out how in our quick guide.
Digital Marketing vs Direct Marketing
Reading Time: 3 minutes – Two common terms used in the world of marketing, advertising and PR, digital and direct marketing are two subtly different approaches to the same end-goals; gaining brand visibility and increasing revenue. Do you know which method will bring you the best results?
eCommerce Using Open Source
Reading Time: 3 minutes – Open source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands. The reason? Low cost but high-quality, open source is flexible, scalable, secure and offers incredible diversity for customisation.
Digital Marketing
Reading Time: 3 minutes – Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic, better conversion rate, higher sales and even for developing your online brand. A well-developed digital marketing strategy is essential to give your business a competitive edge.
Website Requirements
Reading Time: 5 minutes – Defining your website requirements is about more than choosing a design that complements your company logo. The key features of online success rely on some tried and trusted strategy development techniques that will help you create a website that delivers results.
XML Sitemap
Reading Time: 5 minutes – Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search engines and those you don’t. Giving Google an accurate & easy to understand roadmap of your site helps with SERP performance & also gives your users a clear path to find your content.
Online Brand – Design Tips
Reading Time: 4 minutes – Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear, consistent and uniquely identifiable impression of your business.