Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
How to Automate Social Media Posts with Hootsuite in 2019
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
Why You May Not Be Looking At Likes & Followers the Right Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
How Effective is Business Blogging as Part of Your 2019 Content Marketing Strategy?
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://www.opace.co.uk/blog/business-blogging-why-should-i-bother https://www.opace.co.uk/blog/simple-ways-to-generate-more-blog-traffic;...
How to Know When It’s Time for a Website Refresh?
You may have seen some of our recent blog posts advising readers of which plugins are best and how to get the most out of your new website, but how do you know when you need to refresh your website and give it a facelift? Having a new website can be potentially...
Virtual Reality Web Design; Why Every Business Will Need to Factor VR into Their Digital Marketing
Editor’s Note: In this update, we take a look at our past blog post and give it a fresh, new take on the importance of VR web design in the coming months and years. Our original post was created in June 2016 and we have revisited the topic to give readers an updated...
How to Build Powerful Backlinks Using Infographic & Video Content Marketing
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that...
Essential Free WordPress Plugins & Themes That Your Website Can’t be Without
Editors Note: Our Essential free WordPress plugins and themes post was originally created in March 2016. From Gutenberg to new plugins, the world of WordPress has changed quite a lot since then, but many of plugins and themes on our original list have lasted the test...
Benefits of Using WordPress for Business (Infographic)
We first wrote about this topic (which you can find at the bottom of the post in its entirety) in November 2015. In our latest update, we focus on the key elements of WordPress that make it a viable and scalable solution for those looking for a CMS for their business...