In our previous article we explain how not understanding open source could be your most expensive mistake for businesses. As many of our clients will know, we only specialise in open source web design and development here at Opace. Back when we started in 2008, we...
Google introduces starred ratings & reviews from Google+ in AdWords listings
Noticed something different about Google Ads? Last week, Google explained that starred ratings and reviews from Google+ (My Business) will be shown on Google AdWords listings: Last year we made it easier to manage location extensions by automatically linking your...
Infographics: An essential component of your digital marketing
Infographics are the hottest new marketing trend so sit up and take note! Many websites are using them to share insightful information with customers and power up their marketing mix. If you’re on the hunt for a way to improve the effectiveness of your digital...
Opace: The Integrated Approach to SEO & Digital Marketing
It takes far more than a great SEO strategy to be successful online. Don’t get us wrong, we’re champions of white hat SEO but as a team, we firmly believe that an integrated approach to SEO and digital marketing is the best approach.It offers much more powerful...
Infographic: How to optimise your CMS or ecommerce site for users & SEO
Are you happy with your website’s performance and/or SEO? Do you think it is meeting the needs of your visitors? If the answer is no, then it may be time to get to work on making some tweaks and improvements, or maybe even if you answered “yes”. To give you a helping...
Elevated rankings for responsive websites with Google’s mobile-friendly ranking algorithm
Google has recently announced that it plans to release a new mobile-friendly ranking algorithm designed to elevate the rankings of mobile friendly websites. It will make it much easier for users to identify sites offering a great mobile experience in mobile searches...
The ingredients for social media success in 2015
Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...
Windows 10 is on its way – here’s what you need to know
Microsoft recently released more information at their Windows 10 event at it has gotten a lot of users excited for a number of reasons. This version of Windows hopes to appeal to a wide demographic from business user to connecting gamers in new ways. It’s Free! Well,...
Infographic: Responsive Web Design (RWD) and how this will impact SEO
What is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a...
Infographic: How to overcome a Google Penguin penalty and boost rankings with positive SEO techniques
What is a Google Penguin Penalty? The Google Penguin algorithm targets specific types of "black hat" SEO tactics, when these tactics are found a site is punished, demoted and sometimes blacklisted. This is often called by people in the SEO industry 'a Penguin...