Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which gained a huge install base. Microsoft are also known for their extremely popular Xbox gaming consoles. Lately though, does it seem like Microsoft have somewhat lost...
Some quick blogging tips... If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction how to get started. Assuming you already know what blogging is, a good place to start is to start...
Changing times Over 40 years ago when text was sent between two computers for the first time, the thought of being able to access an online library of information within an instant, being able to stream movies in HD or even just being able to chat online with someone...
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic...
How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...
Magento - #1 ecommerce platform! Opace, one of the West Midland's leading Magento web development agencies welcome the ongoing growth in the ecommerce platform’s popularity and figures which confirm Magento as the #1 ecommerce platform. Last year survey of e-commerce...
So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: https://www.opace.co.uk/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I...
PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...
