What’s a #TWIP? What’s a #twip? Well it as Twitter Tip – and we have lots of them designed to make your Twitter marketing really deliver. Twitter is increasingly being used by organisations to maintain contact with their customer base on a regular basis. It’s a great...
Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their internet marketing. Here are five great reasons why we believe every business should consider PPC as part of their internet marketing strategy: 1. Instant results While...
1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...
What is a Content Management System (CMS)? A content management system (or CMS) can be thought of as a package that provides functionality allowing website owners to post website content in an easy to use and convenient way. The most popular free / open source CMS are...
Why consider Twitter? When I talk to friends that aren’t yet on Twitter, they tend to respond with ‘Why would I want to know what some celebrity has had for breakfast’. Although this may be the case with some accounts on Twitter, there is a vast ocean of potential...
Things to consider with Monetisation and affiliate programs In the last few blogs you should have got a basic understanding on affiliate schemes and how they work as well as enabling Ads on your website through Google AdSense and YouTube partnership. Monetising your...
Monetisation using affiliate programs such as Amazon Now that we have covered how to sign up for AdSense and how to embed the Ads on your website, we can talk about affiliate partnerships/programs. You might look at affiliate partnerships and immediately think 'spam'...
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
Integrating Ads into your website Now that we have signed up for Google AdSense, we can start to put some of these into actionto your website. For this example, we will be using WordPress widgets. If you don't use WordPress, don't panic! If you use Joomla, you can use...
Why consider monetisation? If you are like me, you like to blog about your experiences and help people with any knowledge that you have gained as a result of your own interests. Wouldn't it be nice if you could make a bit of money from this as well as writing about...
