What’s a #TWIP? What’s a #twip? Well it as Twitter Tip – and we have lots of them designed to make your Twitter marketing really deliver. Twitter is increasingly being used by organisations to maintain contact with their customer base on a regular basis. It’s a great...
Why consider PPC marketing
Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their internet marketing. Here are five great reasons why we believe every business should consider PPC as part of their internet marketing strategy: 1. Instant results While...
5 great reasons why your business needs to consider web video in your internet marketing
1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...
Content Management Systems explained for beginners
What is a Content Management System (CMS)? A content management system (or CMS) can be thought of as a package that provides functionality allowing website owners to post website content in an easy to use and convenient way. The most popular free / open source CMS are...
The age of the hashtag – How following search streams and keywords can help you seize business opportunities on Twitter
Why consider Twitter? When I talk to friends that aren’t yet on Twitter, they tend to respond with ‘Why would I want to know what some celebrity has had for breakfast’. Although this may be the case with some accounts on Twitter, there is a vast ocean of potential...
DO’s and DON’Ts – Monetisation and affiliate programs
Things to consider with Monetisation and affiliate programs In the last few blogs you should have got a basic understanding on affiliate schemes and how they work as well as enabling Ads on your website through Google AdSense and YouTube partnership. Monetising your...
How to monetise your own website Part 3 – Using affiliate programs such as Amazon
Monetisation using affiliate programs such as Amazon Now that we have covered how to sign up for AdSense and how to embed the Ads on your website, we can talk about affiliate partnerships/programs. You might look at affiliate partnerships and immediately think 'spam'...
When Google says don’t worry, should marketers reach for the paracetamol?
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
How to monetise your own website Part 2 – Integrating Ads into your website
Integrating Ads into your website Now that we have signed up for Google AdSense, we can start to put some of these into actionto your website. For this example, we will be using WordPress widgets. If you don't use WordPress, don't panic! If you use Joomla, you can use...
How to monetise your own website or blog Part 1
Why consider monetisation? If you are like me, you like to blog about your experiences and help people with any knowledge that you have gained as a result of your own interests. Wouldn't it be nice if you could make a bit of money from this as well as writing about...