It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
How to Write the Perfect Metadata for SEO & Optimise Your Page Correctly
Metadata and meta titles (also known as page titles) are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the Web, creating metadata for SEO involves walking of a delicate tightrope. What...
What is Mobile SEO & Best Practices to Follow in 2020
What is mobile SEO? Mobile SEO, as the name suggests, involves tailoring your search engine optimisation (SEO) practices for modern users who browse on mobile devices, such as smartphone and tablets. Mobile browsing accounts for half of all internet traffic in 20201....
EU Asks Google & Microsoft to Follow SEO Ranking Guidelines & Criteria
On 7th December 2020 the EU published new ranking guidelines for online platforms, giving advice and guidance on how they can improve the transparency of their search ranking parameters. SEO is what we do day in and day out at Opace and the ultimate goal is to improve...
How to measure your SEO results and success at digital marketing
Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO...
Why You Should Consider Buying Aged Domain Names & the Importance of Domain Name Keywords in SEO
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
Virtual Reality Web Design; Why Every Business Will Need to Factor VR into Their Digital Marketing
Editor’s Note: In this update, we take a look at our past blog post and give it a fresh, new take on the importance of VR web design in the coming months and years. Our original post was created in June 2016 and we have revisited the topic to give readers an updated...
Essential Free WordPress Plugins & Themes That Your Website Can’t be Without
Editors Note: Our Essential free WordPress plugins and themes post was originally created in March 2016. From Gutenberg to new plugins, the world of WordPress has changed quite a lot since then, but many of plugins and themes on our original list have lasted the test...
Benefits of Using WordPress for Business (Infographic)
We first wrote about this topic (which you can find at the bottom of the post in its entirety) in November 2015. In our latest update, we focus on the key elements of WordPress that make it a viable and scalable solution for those looking for a CMS for their business...