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Web design (8)
Web Design
A great website is not just about looks, but about effectiveness. Your visitors need to be able to find your website, and then find what they are looking for quickly and easily. Get this right and impress them with your design - and there’s every chance they’ll come back for more.
What visitors want from websites is always changing. Visitors like to engage with brands in fun and interesting ways. Multimedia, video and social media are becoming increasingly important, as is great content and interactivity. You’ll want to be sure that your website can be found and that it takes advantage of the latest technology and web capabilities.
Our expert web design team will work with you to understand your needs, and use our creative and technical expertise to develop a website that will drive your business forward.
Looking for Web Design Birmingham?
Searching for Web Design Birmingham is only the first step in choosing the right web design partner.
Opace have helped lots of Birmingham companies who wanted a web design that met their exact needs. From large businesses, charities and not-for-profits and SMEs and small start-ups, Opace’s dedicated Birmingham-based website design team have worked closely with clients to develop an understanding of their organisation and provide web design and marketing solutions to help them grow.
Our website design expertise?
Open Source development
We specialise in industry standard technology and leading 'open source' software such as Joomla and WordPress. This means that your web design will include sophisticated functions that are globally supported. From new media to e-marketing, your website will benefit from tried and tested applications and incorporate the very latest developments. There are literally thousands of free or low-cost ‘plugins’ and 'extensions' available that mean your web design will keep pace with future technologies.
CMS websites
Specialising in CMS design means that we can create you powerful web solutions that you can maintain. You will easily be able to add pages, functions and media without the expense of using a third-party and because we specialise in solutions like Joomla design and WordPress design, you are not tied to any specific web design company if you want to develop your website further.
E-commerce
For companies looking to sell online, our online shop design experts will deliver an e-commerce website offering sophisticated functions to help not just sell more, but find new customers, retain buyers and integrate your online shop with your other sales and marketing activities.
Other solutions we specialise in include: bespoke websites, blog design and development and social media website development.
If you are looking for a new website or want get the best from your current web design, then take a look at some of our recent web projects or call our Birmingham web design team on 0845 017 7661 to speak to us about how we can help.
View items...SEO (9)
SEO
What is Search Engine Optimisation (SEO)?
The answer is simple – it is the process of getting your website found and seen by potential customers. How this is done is not so simple. In fact, it’s an ongoing process whose ‘rules’ change all the time. That’s why it’s important to choose an SEO partner who not only keeps their finger on the pulse, but also understands that, for any business, it’s all about results!
Latest SEO Results
Here are a small selection of our latest results:
| Client | Keyword | Competition |
| cosmeticsfairy.co.uk | "Cosmetics" - No. 1 | 24,900,000 results |
| powerbreathe.com | "Breathing Training" - No. 1 | 50,900,000 results |
| pearlgallery.co.uk | "Pearls" - No. 1 | 90,500,000 results |
| nova-design.co.uk | "CAD Design" - No. 2 | 390,000,000 results |
| cosmetic-kingdom.co.uk | "Cheap Cosmetics" - No. 1 | 39,500,000 results |
| abldriving.co.uk | "Driving Lessons Birmingham" - No. 1 | 4,240,000 results |
| beeches-martialarts.co.uk | "Martial Arts Birmingham" - No. 1 | 4,980,000 results |
| meal2go.com | "Takeaways" - No. 2 | 10,300,000 results |
We have had a 100% success rate in getting our SEO clients to page 1, so we know that our processes work. This is why we are happy to offer a *First Page Guarantee!
Looking for SEO Birmingham?
Searching for SEO Birmingham is only the first step in choosing the right SEO partner.
Opace’s team of experienced Birmingham-based SEO professionals will work with you from the outset to understand the nature of your business, target market and customer psychology - all factors that are essential for success. There’s no jargon, just expertise based on our years of experience working with clients of all different sizes and budgets.
Our SEO proposals are backed by detailed research and our monthly reports offer targeted results, so it’s easy for you to see that we are achieving what we promised.
SEO services
We have a flexible range of options to meet your needs and budget, including:
- Web and search analytics
- Keyword analysis and On-page SEO
- Link building and Off-page SEO
- PPC management and Google AdWords Marketing
- SEO training and SEO strategy
- Article marketing
We pride ourselves on the fact that our customers’ SEO spend has always been returned several times over by the end of the contract.
Whether you are launching a new website or want to make more of your current site's SEO, call 0845 017 7661 to speak to a member of our Birmingham SEO team about how we can help get your business to #1.
* First Page Guarantee is subject to our terms and conditions
View items...Ecommerce (7)
Ecommerce
With the growth in online sales, for many businesses selling online has never been more attractive.
To achieve your full potential using ecommerce, you’ll need some expert guidance. While selling online clearly offers many advantages to businesses – from increased sales, customer retention and reduced overheads – ecommerce can appear a complicated area. Opace’s specialist team offer help and advice every step of the way – from the online shop design through to a fully integrated ecommerce marketing strategy - as our many successful ecommerce clients already know.
Our experience with the leading ecommerce systems, from Magento design through to Joomla ecommerce means we can deliver sophisticated systems that offer brilliant features and enable you to manage not just your sales, but also you’re your marketing, promotion and administration – and all at exceptional value!
Our other services include:
- Ecommerce marketing and ecommerce SEO to maximise your online sales
- Ecommerce integration with sales channels such as eBay, Amazon and Facebook
- Multi-store ecommerce, allowing you to sell through multiple shops using just one database
- Multi-vendor ecommerce, allowing retailers to sign-up and sell through your own online marketplace
If you are considering ecommerce or want to get more from your existing online shop, call 0845 017 7661 to speak to a member of our team about how we can help
View items...Social media (8)
Social media marketing
Social media marketing covers everything from Facebook and Twitter to forums, but it’s the ‘social’ part that’s the important bit – how to use the latest social media tools and applications to connect and engage with your potential client base. Increasingly, visitors will come to your organisation via social media rather than directly to your website as they believe they will get a better feel for the people behind the business, and discover what other people are saying about you!
Many businesses ignore social media marketing, but Opace take a more constructive view – it’s possible for anyone to develop a cost-effective strategy that will get you noticed, engaging with customers and developing brand awareness.
We’ll clearly explain the elements that make up social media marketing, look at how they can be used to your advantage and develop a workable and target-focused plan of action.
Social media marketing and Opace
1. Our People
We have social media consultants, trainers, designers and copywriters at hand to help deliver your requirements quickly and effectively.
2. Our Services
There is no escaping the fact that social media marketing takes commitment.
Opace can share your commitment and we have a range of options to suit your needs, including:
- Social media strategy
- Brand design and strategy for Twitter, Facebook and YouTube
- Twitter marketing and Facebook marketing
- Social media integration with your website, blog and other social media profiles
- Social media management - we'll run the social media on your behalf
- Video production and harnessing the power of YouTube marketing
- Blog writing and marketing
- Social media training
3. Our Technology
Using industry standard 'open source' technology means we have the expertise to create a custom social media website exclusively for your business.
These social website exist within your own business domain and allow your customers or employees to share ideas, information and leave feedback.
4. Our approach
Over the past two years we have approached and consulted local companies regarding their business and social media marketing needs. Based on their feedback, we have created a unique blend of social media marketing services, and as a result, our clients have seen a massive ROI as it has opened new business channels and allowed them to reach and interact more effectively with customers.
For lots more information on our social media expertise, call 0845 017 7661 to speak to a member of our the team.
View items...Open source web design from Opace
Opace was established so that we could bring the advantages of open source web design to a range of organisations – from large corporations to SMEs, to public sector, newly established companies, charities and not-for-profits.
Our expertise includes the following open source web applications and platforms:
Specialising in open source web design and open source development allows us to cost-effectively build websites that are tailored to our client's exact requirements. Being open source, our websites come bundled with lots of functions. They are simple to manage and can grow with our clients, as well as the latest technologies and trends.
What is 'open source' web design?
The term ‘open source’ is used to describe a model for developing things, for example a piece of software. Open source developments are usually carried out by a world-wide community and then made available to the public for free. Open source projects can come in all shapes and sizes, from comprehensive ecommerce and web design platforms to even Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Open source web design is simply the process of using these existing open source platforms to create websites efficiently and to a high industry standard.
How does 'open source' differ from the way other companies work?
The difference between ‘open source’ and ‘bespoke’ development (which is the way most companies work) is that with open source, you start with a tried and tested system, whilst with bespoke development, you literally start from scratch.
Also bear in mind that while most web design agency do use open source software - they just don't tell you about it or may not even be aware themselves.
Our preferred platforms, Joomla and WordPress already power millions of websites and blogs so our clients can be certain they are getting a website and online-marketing solution, based on fully tested and supported systems.
What are the advantages of open source web design?
We are advocates of open source web design because of the many advantages it offers to our clients. These include:
- Free or low cost templates - There are thousands of open source web design templates available that can be downloaded within minutes, with designs to suit all types of business. These provide the developer with a head-start resulting in a shorter development time and lower development costs.
- Reduced costs to the client - Using an open source platform reduces the amount of time needed to develop the website and, with thousands of free plug-ins available, reduces development costs also.
- Ease of use - For many reasons, organisations want the ability to manage their website themselves. Open source web design platforms offer powerful CMS and ecommerce systems that allow for almost complete control without the need of third parties. With a little training, our clients soon find these systems easy to use.
- Additional features - Powerful and established platforms come with many built in features that can allow the websites to offer high levels of functions – either for clients or management functions. There is also an extensive community of developers providing free plug-ins that make sure your website is ‘future proof’ – including full integration with social media marketing.
- SEO friendly - SEO is essential for any website. As open source web design platforms have evolved over the years, they have recognised the value of SEO, easily allowing developers to produce search engine friendly websites, plug-ins and tools.
For more information on how Opace can help your company get the most from open source, call the web design team on 0845 017 7661.
Video production
Web users watch video – you only need to look at the growth of YouTube for proof.
Written content is fine but you engage so much more with video content. Increasingly video production is being used as part of an overall social media marketing strategy and it’s never cheaper to produce high quality, engaging videos that deliver real benefits to your business.
Having video on your website is proven to:
- Build your brand by showing the personality behind the company
- Keep visitors on your website for up to 75% longer
- Increase web enquiries by as much as 80%
- Achieve 10 times the impact of written content
Video production will enable you to harness the power of YouTube marketing and offer content that integrates with your Facebook marketing and other social media activities.
Bloggers and forums are also more likely to link to a great video on your website than pages of text – and that will boost your SEO and search engine rankings.
Video production and Opace
We’ve partnered up with a highly reputable corporate video production team that means you can have a professional video production, or even a series of commercials fully integrated into your website and marketing campaign at an affordable cost.
Additionally, Opace can
- Develop a video production plan
- Generate ideas for content that will get you noticed
- Maximise the video’s impact through SEO
- Integrate with your social media strategy
- Train your team in making video production part of your overall marketing plan
To find out more about our web video production services, call the team on 0845 017 7661.
Blog writing and marketing
Search engines love websites that are regularly updated because web users love them too.
Your customers want to read or see something different each time they visit the website and perhaps the easiest way to generate fresh, relevant and unique content is to write a blog.
Blog writing and marketing should be a part of your overall internet marketing strategy. Blogs offer a great opportunity to talk about all aspects of your business – from writing about a particular product to offering advice or just writing about what the team is up to! Blogs help reveal the personality behind the company, as well as establishing you as a trusted expert in your business sector.
Blogging is not writing. Like any marketing activity, blog writing needs to be carefully targeted to reach the right audience. Blogs ideally engage with your customer base, but without offending or alienating. A good blog can go global, but a bad one can damage your business.
Blog writing and marketing and Opace
At Opace our team of marketing professionals and copywriters will help you get the best from your blog writing and marketing activities.
Our services can include:
- Social media marketing strategy
- Blog design and development and integration with your current website
- Writing your blogs, tagging and uploading them
- Training your team in all aspects of blog writing and marketing
Blog writing and marketing is one of the most cost-effective ways to improve your search engine ranking as well as making sure your brand stands out from your competitors. To find out more call the team on 0845 017 7661.
YouTube marketing
YouTube’s phenomenal growth is well-known, but what’s not so well-known is how powerful a marketing channel it is.
YouTube marketing provides one of the richest forms of internet marketing available. It provides a new way for businesses to market themselves cost effectively.
Using YouTube marketing allows business to:
- Create new and interesting ways to promote your company, products and services
- Attract new customers using YouTube search
- Engage with existing customers in new and improved ways
- Encourage customers to rate content, provide feedback and share it within their social networks
YouTube marketing also affects your SEO and enables potential customers to find you in Google search engine results as well as YouTube.
Videos posted as part of your YouTube marketing can be integrated into other social networks such as Facebook and Twitter – making sure your videos have the widest impact.
YouTube marketing from Opace
We offer a range of services for companies who want to harness the power of YouTube to grow their business or brand.
Opace can help you to:
- Create a YouTube marketing campaign specifically crafted for your business
- Design a YouTube profile page to reflect your brand for your business
- Generate ideas for video content
- Design and produce professional videos adverts
- Upload your content to YouTube and your website, and generate tags which will help people to find your video
- Integrate your video content within social media marketing using sites like Twitter and Facebook
- Train your team to make sure YouTube marketing becomes an important part of your business
To find lots more about YouTube marketing call us on 0845 017 7661.
Facebook marketing
Facebook offers a great opportunity for small and medium businesses to really compete with the big brands, because Facebook marketing is all about engagement - you get to hear from real customers and they get to see the people behind the company. Interesting, regular engagement will get people talking about your brand – and buying your products and services.
You can use Facebook to:
- Build strong social bonds with customers
- Let them know all about your offers, news and views
- Share videos and photos
- Start debates
- Listen to what the market is saying
Facebook marketing also offers SEO benefits, so it makes sense to start using Facebook to develop your business.
Facebook marketing from Opace
Our expertise in making social media work for organisations of all shapes and sizes makes us the perfect choice.
Our services include:
- Analysis of your business and market
- Developing a Facebook marketing strategy that will boost your overall internet marketing campaign
- Designing and building your Facebook page
- Developing custom landing pages for potential customers
- Developing micro-sites with custom tabs and applications for your Facebook page
- Advising on and developing content
- Managing your Facebook marketing so you can concentrate on other aspects of your business
- Training you or your team to maximise the effectiveness of your Facebook marketing
To find more about using Facebook marketing, call us on 0845 017 7661.
Twitter marketing
Using Twitter helps you build and maintain a network of customers who choose to “follow” you.
Twitter marketing enables you to:
- Update news and other information about your company
- Instantly promote new products or services to customers
- Publicise your offers or special deals
- Integrate your conversations into a blog, website or indeed any web page
- Post updates directly to your Facebook page or LinkedIn profile using Twitter applications
More and more customers are using Twitter to raise queries or complaints so you need to be able to respond quickly.
Research reveals that UK small businesses account for 3 million tweets a day.
Twitter marketing from Opace
Twitter marketing is an effective way to generate more traffic and eventually more sales - and the team at Opace will show you how.
Our Twitter marketing team will:
- Analyse your business requirements
- Help you to target potential customers to buy your products or services
- Help you to build your following
- Help you to devise and schedule tweets
- Design a high impact Twitter profile
- Integrate powerful tools to use Twitter on your website and other social media sites like Facebook
If your business is not using Twitter or feel you are not maximising your current Twitter marketing activity, then call us today on 0845 017 7661.
Social media training
Social media is exciting, rewarding and fun. But it can also be intimidating, confusing and fast-changing. You want to engage, but you may not be sure how. You want to communicate but you are not sure what to say. You want to promote but not sure which channel to choose.
Opace’s social media training is designed not just to explain but to encourage and enthuse! Of course, we’ll show you the nuts and bolts of Twitter, Facebook, LinkedIn etc. Naturally we’ll get you to uploading, downloading, posting, bookmarking and blogging. But we also want to show you why – why it’s good for sales, good for your brand and good for your team.
Social media training designed around your needs
Our social media training is centred on what you need – from opening accounts with social networking sites to helping you develop a social media strategy for your organisation. Talk to us about your exact needs, and we’ll put together a social media training programme to meet them.
And it’s not all about you. Our social media training can deliver skills to the whole company, allowing them to become your social media team. From short workshops on specific issues to a full training programme, our team deliver focussed and practical training based on years of social media expertise.
To discuss your requirements call the social media training team on 0845 017 7661.
Social media management
Don’t let lack of time or lack of knowledge stop social media activity. Social media won’t go away – your customers are talking whether you are listening or not.
Social media management will deal with all aspects of your social media strategy, including:
- Social network sites like Twitter, Facebook and LinkedIn
- Blogging and forums
- Social bookmarking on sites like Digg, Stumbleupon and Delicious
- Video networking on sites like YouTube
Your social media management team will know what to say, how to say it – and when.
They’ll respond to customers’ queries quickly, and spark the debates and discussions that will get your brand talked about.
Opace’s social media management has successfully helped many organisations benefit from the unique opportunities that social media offers. We understand that all activity needs to work for you, so we offer a clear social media strategy, accurate target setting and regular reporting – all tailored to your budget and business needs.
Our social media management is designed to make your life easier whilst allowing your company to build its reputation. So to make us part of your team, call our social media management team on 0845 017 7661.
Social media strategy
Unless you are going to ignore social media altogether, you will need a social media strategy because you’ll need to decide:
- Which platforms are the best for your business – Twitter, Facebook, blogs, etc.
- What you are going to say
- When you are going to say it
- Who you will allow to post, tweet, blog etc.
Getting social media right will open a whole new world of business. It has offered the chance for small, specialist companies to make a name for themselves – a chance to compete with the big boys when only recently advertising and marketing costs meant this was impossible.
Social media strategy will help you get the best from this often confusing range of opportunities. It will help you to decide the best platforms to use, and the best members of your team to get involved. The social media strategy will help you know when and how to engage with your customers. Getting it right will get you noticed, but getting it wrong can damage your reputation, which is why having a social media strategy is essential.
Social media strategy and Opace
We believe every business can benefit from social media, which means every business will benefit from a social media strategy.
The aim is always to make social media work for your business – regardless of budget and experience. We will develop a social media strategy based on the realities of your business. We’ll show you were social media can get you – and use the social media strategy to get you there. No smoke, no mirrors – just straight-talk and clear targets.
The first step in your social media strategy is to talk to our team 0845 017 7661.
Ecommerce integration
Amazon, eBay and Facebook are some of the globes biggest brands – trusted sites that attract millions of visitors every day. You have the opportunity to sell through these channels – and many others - using ecommerce integration.
Additionally ecommerce integration using systems like Magento will enable you to run multiple online stores easily so you can create dedicated storefronts, all powered using a single product catalogue, targeted for your potential markets – helping you to achieve even more online sales. Our ecommerce integration team can even work with you to integrate major ecommerce platforms like Magento into popular ERP systems such as Sage.
The major benefit here is that we can help you to eliminate the need to re-key your product data into multiple systems, reducing the risk of error and of course saving you time.
Opace’s are specialists in ecommerce integration and can offer a full range of services – from advice and consultation to full management of your multi-channel sales. If you have a ecommerce website and want to grow through ecommerce integration then call us on 0845 017 7661.
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