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eCommerce marketing eCommerce marketing is like sticking a massive ‘Open for Business’ sign on the front door of the Internet. (Not literally as the internet doesn’t technically have a front door!)

Opace are rated 5 out of 5 for Magento based on 11 customer reviews.

A powerful eCommerce marketing strategy is a must-have for every business and your online shop is no exception!

When it comes to eCommerce marketing, there are a wide range of tools and channels you can make use of, from paid online advertising such as PPC and social media marketing to SEO. Here at Opace, we’ll ensure you deliver the right message, through the right channel, to the right audience.

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Page 1 rankings on Google for Meal2Go using integrated SEO & PR

eCommerce marketing channels

Looking to tell the world about your eCommerce store? You’ll need a strong digital marketing strategy. Here we’ve listed some of the different eCommerce marketing channels at your disposal.

Social media marketing

Build a loyal following on social media websites like Facebook and Twitter to improve brand engagement and drive traffic to your website.  Social media signals strengthen your SEO strategy too!


Don’t underestimate the power of email marketing.  This age-old tactic is still powerful today. Emails are great for engaging with (and selling to) your customers around the clock.

Search engine optimisation

Securing good search engine rankings is essential for your eCommerce business. The higher you rank; the more traffic you’ll get and the better chance you’ll have at getting sales.


If you haven’t already, now’s the time to start a blog! Blogging will do wonders for your eCommerce store; interesting blog posts will boost rankings and drive more traffic to your website. 

Offline marketing

Digital marketing’s the way forward but that doesn’t mean you should forget about offline marketing. Direct mail and other traditional marketing can still play an important role in your eCommerce strategy.

Pay Per Click

Pay per click campaigns are fantastic for driving targeted traffic to specific pages of your eCommerce store and helping to increase conversions. It’s low cost and achieves instant results.

Of course the list goes on and with strategies like PR, Affiliate Marketing and Remarketing, the tick is to select sensibly and integrate everything together under a single digital marketing strategy

Why choose Opace?

If you want to work with a trusted eCommerce marketing partner with experience in a wide range of areas, there’s no better choice! Opace will spread the word about your eCommerce store and get everyone talking about it for the right reasons:

1. Bespoke eCommerce marketing strategy

We’ll create a bespoke eCommerce marketing strategy that is tailored to the needs of your business and its customers. Exploring a wide range of channels, we’ll find the best ways to target the right customers with the right message.

2. Social media management

No time for social media? We’ll make time for you! Let us manage your social media accounts so you can concentrate on other important business tasks. Opace knows Facebook inside out and can help you create targeted content to engage with customers and generate loyalty. We’ll also tweet like it’s going out of fashion! Let us take on your Twitter account and drive traffic to your site. 

3. SEO integration

Social media marketing and SEO go hand in hand. Let us integrate the two and achieve powerful, long-lasting results for your eCommerce business. Keywords research, content creation, link building – we do it all! 

4. Blogging expertise

Let our expert SEO copywriters and content marketers populate your blog with unique and interesting content.  Blogging helps to improve search engine rankings, which drives more potential customers to your online shop.

Spread the word!

Want to shout about your business? Let Opace help! Call us on 0845 017 7661 to discuss your bespoke eCommerce marketing strategy.

Get started today

How eCommerce marketing can help

If you haven’t already, now’s the time to get to work on your eCommerce marketing strategy. eCommerce marketing offers a wide range of benefits and can help you to:

Spread the word

Tell the world about your store through social media, SEO and other marketing channels, and start driving traffic its way.

Strengthen your brand

Share your brand’s unique selling point and increase awareness through effective eCommerce marketing.

Improve online visibility

Make your eCommerce store easy to find with an effective search engine optimisation strategy.

What our clients say about us

Acorns Children's Hospice

Lucid Group

WM Creative

See all projects and case studies

Now’s the time to get to work on your eCommerce marketing strategy – call us on 0845 017 7661 for help today.

Opace Marketing Insights

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