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Sep
20
For many businesses, Search Engine Optimisation (SEO) is perhaps a little like a motor car – easy to understand in theory but almost impossible in practice. The idea that connecting the ‘keywords’ that your customer searches for to your website is obvious; but implementing that is another matter and one perhaps left to ‘the experts’ …
Mar
23
Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough evaluation of the keywords that are driving traffic to …
Mar
21
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn’t be alone if you’re getting a bit confused. You may be wondering which gives the better ROI – SEO or social media? This debate seems to be ongoing. Many believe SEO …
Mar
14
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand authority and site ranking. This is done …
Mar
10
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today’s climate. More and more people are turning to the internet and search engines in particular to locate businesses in their own area. More than 30 percent of all web search engine queries contain a …