Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough evaluation of the keywords that are driving traffic to …
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Tag Archive: search engine optimisation steps
Mar
21
SEO and Social Media – what’s best, Links or Likes?
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn’t be alone if you’re getting a bit confused. You may be wondering which gives the better ROI – SEO or social media? This debate seems to be ongoing. Many believe SEO …
Mar
14
Using SEO and Social Media to build brand authority
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand authority and site ranking. This is done …
Mar
10
SEO – How to carry out local search optimisation
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today’s climate. More and more people are turning to the internet and search engines in particular to locate businesses in their own area. More than 30 percent of all web search engine queries contain a …
Mar
01
SEO – The impact of Google Instant Search on Search Engine Optimisation
What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the paid advertisements or sponsored listings at the top, followed by the universal search …