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Apr
27
Speaking at SXSW event in March this year, Matt Cutts, the head of Google’s WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda changes Last year, the “Panda” changes …
Nov
18
A marketer I know and respect said to me: “with all of the open source content management systems and free templates seemingly by the million, it must be great for businesses today because they don’t have to pay £1000s for their websites”. He’s right of course – but that is only half the story. In …
Nov
16
In a recent edition of design journal The Drum, CEO of Brightfire John Hornell advised businesses who were thinking of redesigning their website to think again and offers some very cogent reasons why. Really this argument is another strand in the debate between the importance of web design and SEO. Perhaps too many companies still …
Jul
26
SEO in a nutshell – Part 1 in our SEO Made Simple series Our SEO e-books are part of our wider “do-it-yourself” series of Internet marketing guides, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation (SEO) can seem like a daunting process to learn for …
Jul
04
When it comes to Search Engine Optimsiation (SEO) and Pay Per Click (PPC), each technique offers different benefits. The main benefit of PPC is that in a short period of time the advertiser can gain huge traffic to his or her site whereas with SEO it takes longer to get traffic and become recognised in …