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Aug
24
Making the most of Google Analytics For a free and relatively easy to use tool, it’s surprising how many businesses either don’t have Google Analytics or – even worse – fail to regularly look at the very important data they can reveal about your website visitors. Effective data mining will play a major role in …
Jul
30
Long tail SEO All businesses can benefit from using niche long tail keywords to improve their SEO and find new customers for their products and services. What are long tail keywords? Long tail keywords generally refers to searches of 3 or more keywords, each one narrowing the search to a more and more specific sector, …
Jul
17
Panda and Penguin Google’s recent changes to how it ranks websites have started to have an effect on many businesses and the amount and type of SEO required to achieve high rankings has changed. Our previous blog (http://www.opace.co.uk/blog/post-panda-seo-checklist-part-1) focussed on on-page SEO, so here is a brief guide to off-page SEO that you should also …
Jul
17
Panda and Penguin Google’s algorithm changes – commonly referred to as Panda and Penguin – have been designed to improve the search experience of Google’s customers, which by now is almost the whole of the globe. Businesses are finding that their search engine ranking performance is being affected by these changes. Here is a brief …
May
29
On 24th April, Google made the following announcement: “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” The announcement follows last year’s Panda algorithm changes and, as the announcement further states, it is the …