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Apr
27
Speaking at SXSW event in March this year, Matt Cutts, the head of Google’s WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda changes Last year, the “Panda” changes …
Aug
05
With all the new algorithm changes happening at Google, they have been busy updating their Google Analytics and Webmaster Tools to incorporate new features into the reports. These new features include: Google+1 metrics Mobile reporting Improvements to map overlay reports Webmaster tools update This article explains each one in more depth. Google+1 metrics in Webmaster …
Mar
23
Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough evaluation of the keywords that are driving traffic to …
Mar
02
Google Places for your business The answer is simple. Google Places is a business listing page within Google’s Maps service. Once a user is in Maps they are able to find products or services offered by local businesses, as well as other related information including directions and other business information. The business information shown to …
Mar
01
What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the paid advertisements or sponsored listings at the top, followed by the universal search …