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Aug
31
Top tips to help the time-strapped business owner’s post effective social media content The increased importance of social media for businesses has been driven by the two most important players in the world of the internet: Google and web users! For many businesses – either running their own SEO or even working alongside a social …
Jun
25
Successful Business Blogging Blogs are a great for businesses. Besides being a way to engage with customers, encourage feedback and build brand, done correctly business blogging is a relatively easy way to achieve high Google rankings with a minimum level of SEO expertise. Google’s recent algorithm changes – commonly referred to as Panda and Penguin …
Jun
07
Is now the time to start? As Napoleon once declared, the British are ‘a nation of shopkeepers’ and it is as true in 2012 as it was in 1815. Local stores always find trading conditions difficult – they have had to survive the onslaught of supermarkets and now are facing an almost ongoing recession where …
May
29
On 24th April, Google made the following announcement: “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” The announcement follows last year’s Panda algorithm changes and, as the announcement further states, it is the …
Aug
09
Far from being a fad whose appeal will soon fade away, blogging is the social media marketing for SMEs and start-ups. Here are some of the best reasons why: 1. Google loves them You need to get your website seen so you need to make sure Google not only sees but also ‘likes’ your site. …