LinkedIn Company Pages LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it’s to attract your target demographic or take part in engaging discussions online, using LinkedIn business pages will help to boost your chances with one of the fastest growing social media marketing applications for business. Why we have created this …
LinkedIn Company Pages LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it’s to attract your target demographic or take part in engaging discussions online, using LinkedIn company pages will help to boost your chances with one of the fastest growing social media marketing applications for business. Why we have created this …
Mayday – will your website be legal after the 26th? For every business with a website, May 26th is going to be a significant day as from this date all websites will need to comply with the EU Directive on Privacy and Electronic Communications. Very broadly, the Directive requires websites (any website, not just …
LinkedIn Groups LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it’s to attract your target demographic or take part in engaging discussions online, using LinkedIn groups will help to boost your chances with one of the fastest growing social media marketing applications for business. Why we have created this video How …
Speaking at SXSW event in March this year, Matt Cutts, the head of Google’s WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda changes Last year, the “Panda” changes …
Magento Masterclass 5 – Google loves new content! Your customers love new content! So make them both happy by adding new pages to your Magento ecommerce website – our video shows you how! In this Magento video tutorial we’ll show you how to create and customise a CMS page in Magento.
Our Magento masterclass videos are short but very effective. They will help you make the most of Magento’s many features and benefits, and all the videos are aimed at helping your ecommerce business grow. From adding new products to installing powerful Magento extensions, we offer a step-by-step guide for the non-specialist Magento user.
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Magento Masterclass 4 – Process Magento ecommerce orders first time, every time to keep your customers happy. Our latest Magento video tutorial shows you how to process orders quickly and easily.
Our Magento masterclass videos are short but very effective. They will help you make the most of Magento’s many features and benefits, and all the videos are aimed at helping your ecommerce business grow. From adding new products to installing powerful Magento extensions, we offer a step-by-step guide for the non-specialist Magento user.
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Magento Masterclass 3 – There are thousands of free Magento extensions to make ecommerce activities more effective. Our Magento Masterclass shows you how to add these powerful tools in less time than it takes to make a cup of tea!
In this Magento video tutorial we’ll show you how to search and install extensions using Magento Connect. We also cover how to copy the extension key and apply it using Magento Connect Manager.
Our Magento masterclass videos are short but very effective. They will help you make the most of Magento’s many features and benefits, and all the videos are aimed at helping your ecommerce business grow. From adding new products to installing powerful Magento extensions, we offer a step-by-step guide for the non-specialist Magento user.
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Magento Masterclass 2 – Coupons and promo codes add sales and brand loyalty. It’s so easy with Magento ecommerce – In this Magento video tutorial we’ll show you how to add coupons and promotional codes to any Magento website.
Our Magento masterclass videos are short but very effective. They will help you make the most of Magento’s many features and benefits, and all the videos are aimed at helping your ecommerce business grow. From adding new products to installing powerful Magento extensions, we offer a step-by-step guide for the non-specialist Magento user.
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It might appear insensitive or even a little gruesome to look at the social media marketing implications of a thirty minute video dealing with a Uganda warlord, but we have to recognise that in much of social media marketing in business stems from lessons learned. We watch how people use Facebook and Twitter – and develop commercial techniques based on this consumer behaviour.
But Kony 2012 deliberately and almost brazenly uses all the techniques, activities and methods that commercial social media marketing has developed over the past few years. Because of its subject matter, it breaks a few rules, and refuses to pigeon-hole its audience, and these are the lessons that can be learned afresh by marketers.
Like a business’s social media marketing, the filmmaker Jason Russell wants to fully exploit people’s social media activity and behaviour – how they connect with each other through social media platforms. Kony 2012 is a 30-minute documentary about a despot Ugandan. The hard-hitting film, uploaded by a group seeking to expose the guerilla leader Joseph Rao Kony. It has become an unlikely internet phenomenon – watched more than 30m times online in the first 48hours after posting.
So what are the lessons for social media marketing?
Lesson 1 – Length is not important, content is
For a long time, social media marketers have believed that content must be short and easily consumed – probably while the viewer is performing other tasks. Kony 2012 is almost 30 minutes long and makes a persuasive case that, if the subject matter is interesting enough and presented in an interesting way, then you can gain – and hold – peoples attention.
Lesson 2 – Kids can pay attention
According to YouTube statistics, the Kony video is most popular with young women aged 13 to 17 and men aged 18 to 24. Although the film is largely about boy soldiers and the atrocious acts committed on young girls, nobody would have suggested the film is a ‘fit’ for this audience. Charities who work with kids find it just as difficult to target young donors or activists. For those involved in social media marketing to this audience, the lesson is not to take them for granted – it is possible to connect with them at length and at a deeper level.
Lesson 3 – Engage, Engage, Engage
The phenomenal success of the Kony 2012 is an object lesson in engagement. The team behind the campaign have used the full gamut of social media marketing tools to make sure the video and campaign go viral – from Facebook to Twitter hashtags and social sharing widgets, the video is backed up by a full campaign activity. Commercial organisations and charities can learn the lesson that all aspects of any campaign need to be developed together, and need to work together.
Lesson 4 – The Call To Action
Kony 2012 is again an almost text book example of ensuring the video leads on to further action. After 25 minutes, the call to action is to buy one of the action kits – at $15 dollars a month. The ‘offer’ is time critical as a ‘Blanket the Night’ event is planned for 20th April. The call to action and the event are aspects which will also fuel the social media marketing activities around the central video.
The lessons from the success of Kony 2012 can be used by any internet marketing agency to develop a new approach to their social media activities or for their clients.
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Customising a CMS page in Magento
