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How to create a LinkedIn Company Page (Business page) Part 2

Alexis — Tue, 15 May 2012 09:37:50 +0000

LinkedIn Company Pages

LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it’s to attract your target demographic or take part in engaging discussions online, using LinkedIn business pages will help to boost your chances with one of the fastest growing social media marketing applications for business.

Why we have created this video

How to create a LinkedIn Business Page (Company Page) Part 2 - If you are looking to create a business page on LinkedIn but don’t know how to get started, then, simply follow our step by step video tutorial through the entire process.

In part two of our LinkedIn video tutorial we’ll show you how to add your business to LinkedIn as well as adding company details, keywords and an RSS blog feed.

We also cover the following:

Individual products and services
Product images
Key features
Video URL’s

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Technorati Tags: Internet Marketing, LinkedIn, LinkedIn Company Pages, LinkedIn Introduction, LinkedIn Marketing, LinkedIn Video Tutorial, LinkedIn Videos, marketing through social media, Online Marketing, Social Media Marketing, Web Marketing

How to create a LinkedIn Company Page (Business page) Part 1

Alexis — Tue, 15 May 2012 09:23:51 +0000

LinkedIn Company Pages

LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it’s to attract your target demographic or take part in engaging discussions online, using LinkedIn company pages will help to boost your chances with one of the fastest growing social media marketing applications for business.

Why we have created this video

How to create a LinkedIn Company Page (Business Page) Part 1 – If you are looking to create a company page on LinkedIn but don’t know how to get started, then, simply follow our step by step video tutorial through the entire process.

In part one of our LinkedIn video tutorial we’ll show you how to add your company to LinkedIn as well as adding company details, keywords and an RSS blog feed.

We also cover the following:

Individual products and services
Product images
Key features
Video URL’s

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

EU Privacy and Electronic Communications Directive and Cookie Compliance

Alexis — Thu, 10 May 2012 09:21:52 +0000

Mayday – will your website be legal after the 26^th?

For every business with a website, May 26^th is going to be a significant day as from this date all websites will need to comply with the EU Directive on Privacy and Electronic Communications.

Very broadly, the Directive requires websites (any website, not just commercial or e-commerce sites) to gain consent to store or access information on a user’s computer – in other words a requirement to obtain consent for cookies and similar technologies.

Whether you are aware or not, it’s very likely that your site will use Cookies – especially if you use third-party code, plug-ins or extensions on your CMS-based website, e-commerce site or blog e.g. WordPress, Joomla, Drupal or Magento. A common example of using cookies includes Google Analytics – although Google Analytics doesn’t collect personal data about your website visitors it does use cookies in order to report on your site visitors. Other common examples include social media widgets and modules such as Twitter feeds and Facebook plug-ins.

Cookie Compliance and what will you need to do

If you do use Cookies, from 26^th May you will need to do the following:

Tell people that the cookies are there
Explain what the cookies are
Obtain their consent to store a cookie on their device

When and how:

In advance of the 26^th May, you should run an audit of the Cookies your sites use and decide whether they fall under the Directive. If you don’t feel confident in doing this yourself, use a web design or internet marketing agency who specialise in applying standards compliant web design practices.
Amend your site coding so that it complies with the requirements of the Directive – informing users in advance of the type of information stored, gaining their consent and advising how they can withdraw consent.

Cookie Compliance solutions

Again, a specialist web design or internet marketing agency can provide advice on the best cookie compliance solutions available, but if you are confident enough to have a go yourself, here are a few cookie contol solutions you can try.

WordPress web design

WordPress Cookie Control – This a WordPress plugin implementation of the Cookie Control created by Civic UK, a mechanism for obtaining a user’s explicit consent for the use of cookies on their computer.

Joomla web design

Kookie Grab - This module helps the site owner to comply with current EU cookie regulations by creating a special View Level for visitors who agree to accept cookies.

Magento web design

Magento Cookie Control - This extension developed by Juno provides a mechanism for obtaining a user’s explicit consent for the use of cookies on their computer.

Static websites and other CMS web designs

Cookie Control by Civic UK provides an elegant user-interface that doesn’t hurt the look and feel of your site. It takes just minutes to configure and add Cookie Control to your website.

Don’t fail to act!

Although it is unlikely you will be hit with the max fine of £500,000 there are a series of enforcement measures which can lead to a fine if not met, so it’s sensible to act BEFORE. Even without the threat of action, any ethical business will want to meet the required legislation. As more and more websites comply, those who don’t will start to look outdated at best, and suspect at worst.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Technorati Tags: blog design, cms design, cookie compliance, cookie regulations, ecommerce, Ecommerce Design, eu cookie compliance, Joomla, Joomla design, Magento, Magento Design, Web Design, WordPress, WordPress design

How to create and use a LinkedIn group

Alexis — Tue, 08 May 2012 16:36:19 +0000

LinkedIn Groups

LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it’s to attract your target demographic or take part in engaging discussions online, using LinkedIn groups will help to boost your chances with one of the fastest growing social media marketing applications for business.

Why we have created this video

How to create and use a LinkedIn group – In this LinkedIn video tutorial we’ll go through creating a LinkedIn group, how to use LinkedIn groups, using statistics, commenting on discussions and use member settings such as ‘Auto- Join’ and ‘Request to Join’.

This is a practical and easy to use video tutorial for new and existing LinkedIn users in order to get the best out of using LinkedIn groups for business purposes or for pleasure.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Technorati Tags: Internet Marketing, LinkedIn, LinkedIn Groups, LinkedIn Introduction, LinkedIn Marketing, LinkedIn Video Tutorial, LinkedIn Videos, marketing through social media, Online Marketing, Social Media Marketing, Web Marketing

Will Google Panda mean more SEO training?

Alexis — Fri, 27 Apr 2012 07:09:22 +0000

Speaking at SXSW event in March this year, Matt Cutts, the head of Google’s WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO.

Google Panda changes

Last year, the “Panda” changes to the Google algorithm had an impact on the ranking of many websites, but more importantly it had an impact on how SEO was perceived – and carried out.

The next set of changes look to be a continuation of Google’s attempt to make search results reflect more closely web user’s actual needs. The search results will show quality websites with content that matches the requirement of the person doing the searching. Its emphasis on quality of content means that pages that have just been created for SEO purposes or spammed with keywords will be penalised. And this may mean more SEO training for everyone, even people involved in social media marketing, copywriting, content creation, blogging and even video production.

For those interested in the finer details of the Google Panda changes, the SEOmoz team have listed all of the changes on their Google Algorithm Change History page.

Need to update your SEO training?

As Matt says himself:

“The idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, for lack of a better word, ‘over optimization’ or ‘overly’ doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level”

“We’re always trying to best approximate if a user lands on a page, are they going to be really, really happy instead of really, really annoyed? And if it’s the sort of thing where they land on a page and they are going to be annoyed, then that is the sort of thing that we’ll take action on.”

Its still early days in the proposed changes, and the USA is usually the testing ground for changes that are then rolled out globally. But in advance, web managers could be looking at the following three areas:

The quality of their content and whether there are signs of over-optimisation – this could include factors such as keyword stuffing and duplicate content.
Closer and more regular analysis of Google Analytics to see in greater detail the keywords that bring different customers to their website and how these customers behave while engaged with the website.
Use of social media marketing to engage fully about what customers want from the website, so any future content makes them ‘really, really happy’ as Matt would say. It’s likely that any future changes will value this type of interaction more highly so this really is a win/win activity.

It might be Panda + or it might be the start of an even more radical overhaul of how websites are ranked, but whatever the outcome it looks like the next algorithm change will mean more SEO training for everyone involved in internet marketing.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of web design, ecommerce video and other Magento video tutorials over the coming months.

Technorati Tags: Google Marketing, Google Panda, Google Panda and SEO, Search Engine Marketing, search engine optimisation, SEO, SEO courses, SEO News, seo strategy, SEO training, SEO Training Courses

How to customise a CMS page in Magento video tutorial

Alexis — Wed, 25 Apr 2012 08:40:02 +0000

Customising a CMS page in Magento

Magento Masterclass 5 – Google loves new content! Your customers love new content! So make them both happy by adding new pages to your Magento ecommerce website – our video shows you how! In this Magento video tutorial we’ll show you how to create and customise a CMS page in Magento.

Click here to view the video on YouTube.

Our Magento masterclass videos are short but very effective. They will help you make the most of Magento’s many features and benefits, and all the videos are aimed at helping your ecommerce business grow. From adding new products to installing powerful Magento extensions, we offer a step-by-step guide for the non-specialist Magento user.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of web design, ecommerce video and other Magento video tutorials over the coming months.

Technorati Tags: ecommerce, ecommerce video, ecommerce video tutorial, Magento, magento ecommerce, magento product video, magento training video, magento video, magento video training, magento video tutorials, magento videos

How to process an order in Magento video tutorial

Alexis — Mon, 23 Apr 2012 09:00:15 +0000

Processing an order in Magento

Magento Masterclass 4 – Process Magento ecommerce orders first time, every time to keep your customers happy. Our latest Magento video tutorial shows you how to process orders quickly and easily.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of web design, ecommerce video and other Magento video tutorials over the coming months.

How to install extensions in Magento video tutorial

Alexis — Tue, 17 Apr 2012 11:39:54 +0000

Installing extensions in Magento

Magento Masterclass 3 – There are thousands of free Magento extensions to make ecommerce activities more effective. Our Magento Masterclass shows you how to add these powerful tools in less time than it takes to make a cup of tea!

Click here to view the video on YouTube.

In this Magento video tutorial we’ll show you how to search and install extensions using Magento Connect. We also cover how to copy the extension key and apply it using Magento Connect Manager.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of web design, ecommerce video and other Magento video tutorials over the coming months.

How to add promotional codes & coupons in Magento video tutorial

Alexis — Mon, 16 Apr 2012 11:36:42 +0000

Adding promo codes & coupons in Magento

Magento Masterclass 2 – Coupons and promo codes add sales and brand loyalty. It’s so easy with Magento ecommerce – In this Magento video tutorial we’ll show you how to add coupons and promotional codes to any Magento website.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of web design, ecommerce video and other Magento video tutorials over the coming months.

The Lessons of Kony 2012 for Social Media Marketing

Alexis — Wed, 11 Apr 2012 08:44:33 +0000

What is Kony 2012?

It might appear insensitive or even a little gruesome to look at the social media marketing implications of a thirty minute video dealing with a Uganda warlord, but we have to recognise that in much of social media marketing in business stems from lessons learned. We watch how people use Facebook and Twitter – and develop commercial techniques based on this consumer behaviour.

But Kony 2012 deliberately and almost brazenly uses all the techniques, activities and methods that commercial social media marketing has developed over the past few years. Because of its subject matter, it breaks a few rules, and refuses to pigeon-hole its audience, and these are the lessons that can be learned afresh by marketers.

Like a business’s social media marketing, the filmmaker Jason Russell wants to fully exploit people’s social media activity and behaviour – how they connect with each other through social media platforms. Kony 2012 is a 30-minute documentary about a despot Ugandan. The hard-hitting film, uploaded by a group seeking to expose the guerilla leader Joseph Rao Kony. It has become an unlikely internet phenomenon – watched more than 30m times online in the first 48hours after posting.

Click here to view the video on YouTube.

So what are the lessons for social media marketing?

Lesson 1 – Length is not important, content is

For a long time, social media marketers have believed that content must be short and easily consumed – probably while the viewer is performing other tasks. Kony 2012 is almost 30 minutes long and makes a persuasive case that, if the subject matter is interesting enough and presented in an interesting way, then you can gain – and hold – peoples attention.

Lesson 2 – Kids can pay attention

According to YouTube statistics, the Kony video is most popular with young women aged 13 to 17 and men aged 18 to 24. Although the film is largely about boy soldiers and the atrocious acts committed on young girls, nobody would have suggested the film is a ‘fit’ for this audience. Charities who work with kids find it just as difficult to target young donors or activists. For those involved in social media marketing to this audience, the lesson is not to take them for granted – it is possible to connect with them at length and at a deeper level.

Lesson 3 – Engage, Engage, Engage

The phenomenal success of the Kony 2012 is an object lesson in engagement. The team behind the campaign have used the full gamut of social media marketing tools to make sure the video and campaign go viral – from Facebook to Twitter hashtags and social sharing widgets, the video is backed up by a full campaign activity. Commercial organisations and charities can learn the lesson that all aspects of any campaign need to be developed together, and need to work together.

Lesson 4 – The Call To Action

Kony 2012 is again an almost text book example of ensuring the video leads on to further action. After 25 minutes, the call to action is to buy one of the action kits – at $15 dollars a month. The ‘offer’ is time critical as a ‘Blanket the Night’ event is planned for 20^th April. The call to action and the event are aspects which will also fuel the social media marketing activities around the central video.

The lessons from the success of Kony 2012 can be used by any internet marketing agency to develop a new approach to their social media activities or for their clients.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials and blogs over the coming months.

Technorati Tags: facebook marketing, marketing through social media, Social Media Marketing, Social Media Startegy, YouTube Marketing

Facebook Timeline Changes for Fan Pages (Business Pages)

Alexis — Tue, 10 Apr 2012 11:10:42 +0000

Facebook Timeline Changes – March 2012

This is a brief video introduction about the Facebook timeline changes that took place for Business Pages (Fan Pages) on March 31st 2012.

Click here to view the video on YouTube.

In this video we will outline the changes to ‘splash pages’ and default landing tabs, along with suggestions on how marketers can utilise the ‘cover photo’ to leverage more exposure and ideas on how to be more creative.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials and Facebook marketing videos over the coming months.

Technorati Tags: facebook, Facebook Business page, Facebook Fan Page, facebook how to, facebook marketing, facebook timeline, how to facebook, Social Media Marketing

How to add products in Magento video tutorial

Alexis — Thu, 05 Apr 2012 10:12:21 +0000

Adding products in Magento

Magento Masterclass 1 – it’s easy to add new products to your Magento ecommerce website. In this 90 second Magento video tutorial we’ll show you how to add a product and it’s various attributes to a Magento website in the admin panel.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of web design, ecommerce video and other Magento video tutorials over the coming months.

Magento designers maximise ecommerce potential

Alexis — Fri, 16 Mar 2012 14:22:18 +0000

Benefits of ecommerce

The benefits of ecommerce should sell themselves to every business. Whether you currently sell on a high street, farm shop or industrial park, ecommerce will add an extra revenue stream, reduce time spent on customer services and help with promotion.

Open source ecommerce using Magento

With free ‘open source’ platforms such as Magento, it is now easier and more cost-effective for every businesses to start selling online. Working with a specialist Magento designer will allow you to make the most from one of the most popular ecommerce applications.

Magento installation

Installing and running Magento is not difficult, but the first job your Magento designer will do is manage the initial set up and configuration. You can continue running the business, while your Magento system is safely installed – ready for you to populate.

Magento templates and design

There are thousands of great free or low cost Magento templates, but you may wish to customise your template to reflect your existing branding and stand out for the crowd or even consider a bespoke web design. An expert Magento designer will have done this many times already, so getting the right image shouldn’t take too long. They will also be able to make sure your ecommerce site complies with good commercial practice and that it is fully compliant with any industry-wide standards.

Magento support and extensions

Populating your store, updating new products and services and the day-to-day management is relatively easy. You can delegate within the team or manage this yourself. One of the advantages of using Magento is, with 2.5 million downloads, there is a worldwide community of users and developers willing to offer support and information should you need it.

However, Magento is such a powerful tool that using the services of a Magento designer or developer will help you make the most of its functions, configure available extensions or even create new ones.

Some further Magento designer services include:

Setting up multiple stores – Creating niche stores is a great way of achieving good search engine rankings and all stores can be run from one dashboard – so you are adding extra sales, not extra work.

Integrating with other channels – Before you go fully e-commerce, you may have run eBay or Amazon stores. A Magento designer will integrate all these channels.

Search Engine Optimisation – Out-of-the-box Magento has good SEO capability, but there are also great SEO extensions that will help with analytics, social sharing, generating XML sitemaps and much more.

E-marketing – Again, Magento offers brilliant functions that will help you retain customers, upsell and cross promote and develop loyalty programmes. Magento will link your social media activities. Powerful stuff that an expert Magento designer will work with you to maximise.

Now really is the time to grow your business through ecommerce – and there is expert advice from Magento designers and developers available at every stage.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Technorati Tags: ecommerce, ecommerce birmingham, Ecommerce Design, Magento, Magento Design, Magento Development, magento ecommerce

4 social media marketing activities you can start today

Alexis — Fri, 09 Mar 2012 12:20:15 +0000

E-marketer reports: Among marketers who include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.

2012 may be the year that SMEs and sole proprietors begin to understand the benefits that social media marketing will bring in increased customer engagement, brand building and ultimately increased sales.

But to get the ball rolling here are social media marketing strategies that any business can start today:

1 – Be Active

We cannot necessarily tell you which social media platform will be successful for your business, but we do know that what works best in social media marketing is being active on whatever platform you use. If you use Twitter, tweet 3 or 4 times a day; ideally at different times to maximise reach. If you use LinkedIn, contribute daily; either through a group or by updating your business page.

Being active is more important than being original. Retweeting, liking and bookmarking other people’s content is great – as long as it’s relevant to your core business message and interesting to your potential client base.

2 – Use your expertise

Wherever you can, use your expertise, experience and knowledge to support, help and advice others. Become a member of relevant forums, respond to blogs, add to product review sites. These might not seem like social media marketing activities, but they are and, over time, will help establish you as a trusted authority – and that will mean extra business.

Despite its immediacy, much social media marketing will produce results after a fair amount of activity – don’t expect overnight results, and don’t use every contribution as an opportunity to advertise.

3 – Make some offers

Businesses and marketers would like to think that social media marketing is all about engagement and brand building. Customers value this but they value offers, freebies, discounts and giveaways even more highly! So use your social media marketing to make some offers – not all the time but enough of the time to make your ‘fans’ realise it is worth paying attention to what you have to say as they might get something for nothing.

I have worked with established international brands and they spend £1000s on sampling, giveaways and freebies. You’re offer will be more moderate but will have the same effect.

4 – Engage the Team

Thinking that only you as a business owner can carry out social media marketing usually leads to two results; either, it doesn’t get done or the activity has the same tone all the time. But the best social media marketing for small companies involve other people – employees, of course, but others too – partners (as in wives, husbands), suppliers, clients (in the form of testimonials etc.) and even friends who want to contribute. Their perspective on the business will add a variety of tone that will increase your customer engagement.

Here are four quick and easy tips that will help you start – and continue – your social media marketing, but if you need more help and support with your social media strategy, feel free to contact our team on info@opace.co.uk to see how we can help.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Technorati Tags: Internet Marketing, Online Marketing, Social Media Marketing, Social Media Startegy, Web Marketing

How to create a 100% complete LinkedIn profile (Part 2)

Alexis — Fri, 02 Mar 2012 09:44:30 +0000

Creating a LinkedIn profile video blog

100% completed LinkedIn profile takes minutes and boosts your chances of making the most from one of the fastest growing social media marketing applications. The second part of Alexis Belle’s step by step video guide shows you how to successfully complete your LinkedIn profile

Why we have created this video

How to create a 100% completed LinkedIn Profile (Part 2) is a practical step by step tutorial showing you how to setup a brand new LinkedIn profile, so that you get the best out of the social network and reach 100% profile completeness.

In this video we will show you how to: Fill out your Summary, Specialities, Experience, Skills & Expertise, Education, Recommendations, Additional Information, Personal Information, Groups, Connections, Contacts and Applications. An absolute must for anyone considering using LinkedIn for business or personal use, and a practical tutorial for people new to the world’s largest business orientated social network.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Video Transcription

So there we go. So we’ve actually created our account now and it’s very basic. It’s got no detail on there so we’re going to go back and put in that detail in now.

So now we’re going to go ahead and fill in some details in the blue box here. Now this blue box enables you to put in information. It’s kind of a quick way of doing it. I like to do it manually myself because I have a bit more control over the detail. So you can fill it in this way by putting in maybe things like the dates at which your current position started, things like skills, expertise, and it will fill out the detail. What you can do though is if you just click that little box away, and you can go into all these individually and manually and fill all the detail out.

But if I just bring your attention over here. It says at the moment we’ve filled out about 30% of the profile. So there are certain things you can do to actually complete it fully, and it shows you the percentage in which they increase. So adding another position will give you an extra 15%. Describing your current position is 5%. Then adding skills and expertise, another 5%. Maybe adding your education will give you 25%. Adding a picture adds another 5% and then start adding your connection, will add you 10%. And the more detail you fill out the more you’re going to be likely to fill up that 100% completeness.

So first of all you just want to go across and you just want to fill out any current positions, any past positions, put in recommendations. So you can ask, once you’ve got a few connection, you do need connections first, then you can ask people to recommend you or give you, it’s basically a testimonial so they’ll send you across a testimonial. Then you approve that testimonial and then you can start populating your particular profile.

Also then we’ve got websites and your Twitter account, and you’ll start to see it build up over time. Then it’s a case of just updating it every now and again and as often as you can do. Obviously you can put in your summary, your experience. Then you can change or flesh out particular positions, fill out your education and then you want to start filling out maybe your personal information if you want to, and generally what you’re looking for. So you might be using Linkedin for career opportunities, new ventures, so then you can actually specify what your preferences are and put your business details. Also “Applications” so you might want to, if you’ve got a WordPress blog you might want to attach that and have that information appear on your particular profile, and obviously your skills and your expertise. So you just want to fill all these bits out, and hopefully you’ll reach the 100% profile completeness. So it’s basically an unlined CV that people can access and you can share it with people. They can also see your history of work and also you can get recommendations. So that’s basically how you go about filling out your basic application, or your basic profile in Linkedin

Technorati Tags: Internet Marketing, LinkedIn, LinkedIn Introduction, LinkedIn Marketing, LinkedIn Profile, LinkedIn Video Tutorial, LinkedIn Videos, marketing through social media, Online Marketing, Social Media Marketing, Web Marketing

How to Create a LinkedIn Profile (Part 1)

Alexis — Thu, 01 Mar 2012 15:32:02 +0000

Creating a LinkedIn profile video blog

Setting up your LinkedIn account for social media marketing just got easier – and a whole lot more effective – thanks to our step-by-step video guide. Alexis Belle shows you how to complete your profile to maximise opportunities to make more contacts and build engagement.

Why we have created this video

How to create a LinkedIn profile (Part 1) is a practical step-by-step video tutorial showing you how to setup a brand new LinkedIn profile, so that you get the best out of the social network and reach 100% profile completeness.

In this video we will show you how to: Fill out your Summary, Specialities, Experience, Skills & Expertise, Education, Recommendations, Additional Information, Personal Information, Contacts and Applications. An absolute must for anyone considering using LinkedIn for business or personal use, and a practical tutorial for people new to the world’s largest business orientated social network.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Video Transcription

Hi there, everyone. I want to thank you ever so much for joining me for the first part of the Linkedin tutorial series. Now in this particular video I’m going to be taking you step by step through the process of how to create an set up your account, and then also how to populate it so you reach the 100% completion of your Linkedin profile. So I’m going to start by just giving you an overview of my particular profile on Linkedin, just so we get an understanding of what is required in each of the fields in order to get this over here, which is 100% profile completeness.

Now if we go from the top, obviously you’ll need to attach some kind of image so people can see you. Fill out your name. It’s got your current position and also the industry in which you work. Now this box here is the “Tweet” box, that’s where I’ve posted. Then we have the current position, past positions, education, recommendation, the number of connections I have, and this is kind of like the number of friends or people that are in your network. Then we’ve got different websites, a Twitter account, and here’s where we start getting to the meat of the information.

So we’ve got a summary and this is basically a brief breakdown of what you do and kind of your approach, and how you go about doing it. Followed by that, we’ve got “Specialities” and these are things that you very much specialise in. Then we have “Experience” so we’ve got the different job titles, followed by the dates and where that was located. And if you scroll all the way down, then we have “Skills and Expertise”. Now this is quite a new feature. It’s become a bit of a mandatory one though on Linkedin in order to get your 100%, so it has key words; things that you do, things that you specialise in. So you’ll want to put that in. Again it helps to make you searchable. Then we have “Education” so these are the colleges, universities, and “Recommendations”. Now these are really important. Like anything now on Web 2.0, it really much relies on what people say about you and how you’ve interacted, and the kind of jobs that you’ve done and how well you’ve done them. So this is kind of like social recommendations or social validation.

Then we go below that and we’ve got additional information, so websites and interests. Then we’ve got a big, long list here of different groups that are either created or that I’m part of. Now we’ll get onto that a little bit later because they are really important. Also there’s a section for “Honours and Awards”, you can fill that in, that’s optional. Then we’ve got “Personal Information” and then we have “Contacts” for me. Now the “Contacts” are how you would like to be contacted. So preferably if you’re using Linkedin and you want to be contacted in a particular way, maybe via email, mobile phone, any particular preference, that’s where you put them down there. And just here is where you put your apps. Now Linkedin is really good because it allows you to integrate lots of different apps, things like Slide Chair, presentations, which are fantastic. Also we’ve got WordPress blogs, if you’ve got a few you an pop them there, and then you’ve got things like “Reading Lists by Amazon”. So if you’ve read any particular books for your business or personal books that you like to read, you can then recommend them to other people, and you can set up various functions with that. So that’s basically the overview of Linkedin and a general account in order to complete the 100% profile completeness.

So now we’re going to go across to www.Linkedin.com and I’m going to show you how to create an account from scratch. So you’ll land on the page, if it hasn’t loaded up go “Join Today”, and fill out your first name and then you want to fill out a surname, pop in an email and also stick in some sort of password. Then we’ll click “Join Now”. So now we’re going to want to put in some of the details, so it’s asking where you live, then a postcode, and whether you are currently employed, job seeker or a student, and that will change some of the search criteria, then the job title and then the company. And what it’s going to do is actually bring up a list of companies that it thinks it could be using the search options within Linkedin, so we’ll just click on the one that’s appropriate. Then we’ll go to create “More Profile”. Now what it will do here, it’s going to try and look for contacts or connections, so these are people that are already on my email lists or on my email contacts, so we need to just put that detail in. So I’ll put in my password and click “Continue”. Because it’s a new email for the purpose of demonstrating this, there are no contacts there, but if you had contacts they’d come up and you’d click “Continue”. So for now I’ll just skip this step, and there it’s giving you an idea of what it’s going to look like at the top of the screen. So I’ve just joined and it’s going to ask me to “Share” that, so you can share those details on Facebook and Twitter, but I’m just going to skip this step also. Then it’s going to ask me what type do I want. Now there are a few different account types in Linkedin, so you’ve got the very basic, then you have the premium ones, and there are very different prices but it depends on what you need. So you can look at the criteria down there and make your decision. I’m going to go with the basic one, and that gives me all the options that I need.

Step-by-step guide to choosing the right SEO training course

Alexis — Mon, 27 Feb 2012 13:08:19 +0000

So you’ve decided to learn more about SEO – either to better understand the principles and practices that can help your company achieve #1 in Google or to manage your own SEO.

You can look to the internet for support, but an SEO training course can provide a focussed way to learn about SEO and get hands-on practical experience carrying out SEO with an expert. But who to choose?

Step 1 – What do you want to know?

Decide what aspects of SEO you want to know about:

General principles behind SEO to help you understand it’s importance in internet marketing
Practical aspects such as on-page or off-page SEO, link building etc.
Latest SEO trends so you can maintain your current position
Developing a complete SEO and web marketing strategy

SEO training courses will cover every aspect of SEO theory and practice, but it’s not possible to learn everything in one go, so be clear about you want to achieve.

Step 2 – How do you want to learn?

We all learn in different ways, and SEO training courses will reflect this. You may enjoy being part of large group, all bringing their own experiences and questions – and allowing you to take part. You may prefer to get together a team to take part in an SEO training course. This means that responsibility – as well as knowledge – can be shared amongst the team, and means the task can be spread across a group all with the same level of training. Workshops centred around your particular sector can maximise the impact of the training. And, of course, you may alternatively prefer SEO training courses that offer 1-to-1 sessions – often intense, but always focussed on you and your requirements.

Step 3 – What’s your investment?

As with all parts of the business, you need to decide on the value of the training. What ROI will effective SEO deliver for your business? You may decide that a one-off SEO training course will deliver everything you need to know. Realistically, like all other training, SEO training is best delivered over a period of time. Aspects can be revisited as required and new staff can be bought up to speed so they can become effective at managing SEO too.

Additionally, SEO is a process that changes all the time. A course on these latest SEO trends can show you new ways to improve your search engine performance.

Planning a training programme for the marketing team should still be a cost-effective way to improve your web marketing

Step 4 – Choose your trainer

There are lots of companies offering SEO training courses so deciding who to choose is perhaps the most difficult decision to make. Practical considerations like where and when need to be considered, but the 3 most important factors are likely to be:

Experience – Does the company ‘walk the walk’ as well as ‘talk the talk’. Do they have a hands-on practical experience of web design and SEO, not just a theoretical knowledge?
Flexibility – Can they offer packages that meet your needs – and not theirs? Can they mix and match training delivery, put together a programme to deliver a cost-effective SEO training courses for your organisation and tailor the training to meet your needs or sector?
Effectiveness – Before you sign up, talk to the actual trainer(s). After all you will be with them at least a half or full day, or perhaps even longer, so make sure you can relate to them, understand what they are saying and have confidence in their ability to deliver.

Be clear about costs, and what is included in terms of support material. Once satisfied, sign on the dotted line and enjoy your SEO training courses because the worst thing is to ignore your business SEO – that really will mean opportunities to develop your business will be lost.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Technorati Tags: DIY SEO, SEO, SEO Basics, SEO courses, seo hints, seo steps, seo tips, SEO training, SEO Training Courses

New and improved CMS – is it time to switch to Joomla Web Design?

Alexis — Fri, 24 Feb 2012 13:20:23 +0000

Joomla Web Design…

If your website is not powered by a Content Management (CMS) System, or you are looking to upgrade your website to maximise your internet marketing, then now may be a good time to make the change.

One of the leading CMS web design applications – Joomla – has launched its latest version, and there are lots of great features that can benefit your business. Of course Joomla 2.5 has lots of technical improvements that its worldwide community of developers and users have welcomed. But I want to look at these changes from a commercial point of view – how will the changes make your website better to use, simpler to navigate and easier to maintain?

For me, this ease of maintenance is the most important factor in choosing a CMS system. Google continues to rank websites that have regularly updated, relevant and unique content above websites that remain unchanged month-in-month out. Google does this because web users prefer updated, interesting websites. Web users like video, and a chance to engage – so Google does too! Any CMS needs to allow you to update content, add new media and engage socially. And it needs to allow you to do this without needing a degree from MIT.

So one of the key advantages of Joomla 2.5 is that future upgrades can be done at the click of a button, making sure your investment in a Joomla web design remains future proof. And another click allows you to upgrade your plug-ins too! Joomla’s worldwide community are constantly offer free plug-ins and apps that allow you to manage your site more efficiently, offer sophisticated functions to improve your user experience, and keep up with the latest SEO and social media developments. Ensuring you have the latest versions has never been easier.

To make updating content easier, the administration dashboard on any Joomla web design offers an icon rich panel that makes making changes simpler. You can set up user accounts, groups, define access levels and permissions and setup mass mail functionality.

Articles are a very useful tool for improving your sites visibility in search engine rankings and the new, improved Article Manager functions allows a great control in setting up categories and sub-categories to help your users – and adding articles easily.

When it comes to web design and SEO software, there are many systems to choose from. But a Joomla web design using the 2.5 upgrade has made the choice for the time-pressed, non-specialist business person even easier. As one reviewer wrote:

“Joomla 2.5 has taken major leaps in improving Content Management for the web. It has brought features that are the need of the hour – terrific SEO, enhanced article editing and newer templates.”

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Technorati Tags: CMS, cms design, cms development, Joomla, Joomla design, Web Design, web development

Plug-in to extra online sales with Magento development

Alexis — Fri, 24 Feb 2012 11:03:04 +0000

Magento Development…

Since its launch on 2008, Magento has become one of the most popular e-commerce platforms available. It’s ease of use, rich features and support community are perhaps three obvious reasons for its success.

Many businesses are now able to harness the massive growth in online sales, when only a few years ago the cost of a bespoke e-commerce system would be too high for most small to medium businesses.

But continued Magento development will allow businesses to maximise their e-commerce activity – building sales, brand and engagement. The possibilities for Magento development are almost endless, but we will look a just a few aspects.

Firstly, Magento offers thousands of great free or low cost templates – ideal for any new business keen to keep costs low. However, as your business grows, a bespoke design can help develop brand recognition. The development of your Magento template with your logos, branding and colour palette will help improve your recognition: and soon you won’t need to compete solely on price.

Secondly, customer retention is a holy grail for every business, no matter the size. Your Magento development offers plenty of useful tools to make sure you keep your customers. There are plenty of marketing and advertising plug-ins, but there are even more dynamic tools which allow you to take advantage of the latest marketing techniques.

For example, Zizio Social Daily Deal allows you to harness the growth of Groupon and voucher marketing by offering similar deals through social media networks.

Sweet Tooth is a points & loyalty program for Magento that “allows merchants to create fun, engaging loyalty programs for their customers” making your Magento development a cost-effective way to client retention.

Thirdly, Magento development allows you to improve your customer’s online experience – essential for staying ahead of the competition. So there are a few features and plug-ins to consider:

Add video content and digital media
Allow customers to build a ‘wish-list’
Enable users to ‘share’ products and purchases through their social networking sites
Help you get more customer reviews – a major factor in the buying decision

From customer experience, web design and SEO, integration with accounting systems and sales channels, Magento development offers all business the chance to reduce costs, build their brand and increase profits.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Technorati Tags: e-commerce, ecommerce, ecommerce birmingham, Ecommerce Design, ecommerce west midlands, Internet Marketing, Magento, Magento Design, Magento Development, magento ecommerce, Online Marketing, Web Marketing

What is LinkedIn?

Alexis — Wed, 22 Feb 2012 15:30:29 +0000

Introduction to LinkedIn…

LinkedIn should be an integral part of the social media marketing for every business. In this video, we show how to make the most of your LinkedIn account to help you build brand, develop your client base and win more business.

It’s the must have social media marketing for B2B and B2C – and our video will help get you started.

Why we have created this video

Have you found yourself asking the question, what is LinkedIn? This video is a plain English introduction to the social network that’s designed for business professionals worldwide. In this his brief introduction to LinkedIn we will explain ‘what is LinkedIn’ and how you can leverage its power to extend your business network. We also highlight some of LinkedIn’s key features and benefits to using it.

This brief introduction to LinkedIn explains its origins, terminology, and covers what you can expect to get out of the 150 million strong social network for business professionals.

An absolute must for anyone considering using LinkedIn for their business or personal use, and a concise explanation of what the service can offer you.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Video Transcription

Hi there, guys. Thanks ever so much for joining me. Now in this video I wanted to talk to you a little about Linkedin and give you an overview of some of the features and the benefits you’ll get from using it.

Now it started back as a social network back in 2003 in California, by a guy called Reid Hoffman, and it is based on the concept of six degrees of separation, which basically means that anyone human being in the world is only six steps away from knowing any other person. And this is by way of introduction or through sort of friends of friends, or an extended network that you have. So essentially it’s a platform where you build up connections, and the connections, you can think of like friends or associates and people that you know in your network that you invite and you become friends, essentially.

Now with this network you have first, second and third degree connections. So your first connections are people that you know really well, maybe your immediate colleagues and friends and family. And then you have second and third degree, which tend to be friends of friends, or friends of their friends. So the idea is that you use this network to reach out to people who are like-minded. Maybe you’re looking to get into another avenue of business, maybe create new business opportunities, or maybe look to capitalise on new business opportunities, so it’s a really powerful network and it really enables you to reach out to people and build your expertise and also acquire, or garner the expertise of other people.

Now it’s currently at 150 million users at the moment, which is pretty amazing considering it’s probably the lesser known of all the social networks, but it is growing quite steadily. Now it uses a symmetric model, similar to Facebook in that it’s kind of a closed gate environment where you have to invite people and they have to invite you, and then you become friends. Now this is a really powerful concept, but also allows you to really have a network of people that you have invited and you kind of know. It really is trying to cultivate an environment of people that are like-minded and also want to sort of connect with each other, rather than building this big, massive following that you do see sometimes on Twitter and Facebook.

Now there are basically two types of membership on Linkedin. You’ve got your Basic which pretty much gives you everything you’ll need to get going and get started, and then you have your Premium, which offers a few other exclusive types of features. Things like folders, you’re able to search for more contacts and do a hell of a lot more things. I, myself, just use the Basic and that kind of gives me everything I need to get me up and running. But also there’s an opportunity to search for jobs, for people and business opportunities. Also you can ask for introductions, and these are introductions to other people that aren’t in your immediate network. So you ask your mutual friends and they can then introduce you to other people, so it’s a bit like a kind of BNI but online.

Then you can also follow companies. And the great thing about following companies, either through groups or companies directly, is that you can then be notified of any activity within that particular company. So let’s say you’re looking to change your job or you’re looking to find a new placement, and you follow a particular company that you’re interested in. Well first of all you’re going to get notifications. You’re going to find out generally what that sort of culture is like within that company, how they operate, what the benefits are. Also it’s an opportunity to ask questions and get more information; a bit more insight into what that company has.

Then they have things like Linkedin Answers. It’s a bit like Yahoo Answers in that you can generate a question and then have people answer that, either in your mutual contacts or with your extended network. So it’s a pretty fantastic tool. Then we have lots of different applications that you can add to your actual account. So it’s things like WordPress, if you’ve got a WordPress blog you can add that to your Linkedin profile. You can also add something like the Amazon reading list, which if you’re into reading a lot of books, like I am, you can then upload your reviews on them and engage with people on those books. And it may be something very specific to your business as well, so you can sort of share lots of different information, which is absolutely fantastic.

So the benefits really, you’re able to tap into a massive network of 150 million different users at current. And it’s growing. It’s an absolutely fantastic way of really reaching out to people. And, as I say, if you’re looking for new talent, if maybe you’re a recruiter or you’re a business expert and you want the expertise of someone else and you want to sort of crowd source that information, or even recruit someone, it’s a fantastic platform to do that.

You can promote your skills and services, so you’re able to then promote yourself as a businessperson. Maybe you’ve got a company you’d like to promote and you’re going to use Linkedin in order to do it. So it’s a fantastic way in order to do that as well.

Also you can establish your company, maybe you’re a start up business, or you’ve been going a little while but you haven’t got into the swing of the whole online or digital marketing. This is a great way for you to leverage that and really increase your expertise, but also become a thought leader. So a person who has an authority on a particular subject matter and really able to sort of tap into that, either locally or worldwide.

So if you’re not on Linkedin already I suggest creating an account, and we’ve got some videos that are coming up; you can check them out. And we’ll show you how to set up your account and then how to populate it. Also we’ll show you a little bit about the contacts and things like groups, and really how to get the best out of using Linkedin. So I want to thank you ever so much for joining me for this first introduction, and I hope to see you online and, hopefully, we’ll see you on Linkedin. Speak to you soon. Bye bye.

Technorati Tags: Internet Marketing, LinkedIn, LinkedIn Introduction, LinkedIn Marketing, LinkedIn Video Tutorial, LinkedIn Videos, marketing through social media, Online Marketing, Social Media Marketing, Web Marketing

What is Twitter?

Alexis — Thu, 16 Feb 2012 10:02:59 +0000

An introduction to Twitter…

Not using Twitter as part of your social media marketing? Our 3 minute guide gives you the basics, and shows why Twitter marketing is the #1 activity for social media marketing.

Powerful, and so simple to use that any business can extend their potential customer base through Twitter marketing as part of their social media strategy.

Why we have created this video

Have you found yourself asking the question, what is Twitter? Well you’re not along and many of our clients ask the same question. This is a plain English video introduction to Twitter, encompassing ‘what it is’ and how you can use it for personal or business use. This brief introduction explains twitter’s origins, terminology, and covers what you can expect to get out of the world’s most popular micro-blog turned social network service. A must for anyone considering using twitter for their business or personal use, and a concise explanation of what the service can offer you.

Click here to view the video on YouTube.

If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Video Transcription

Hi there, guys. Thanks for joining me. Now in this video I wanted to briefly discuss what Twitter actually is and how it functions. Now it started originally back in 2006 as a Micro blogging platform, which basically means it’s a platform for people to share information and have bite sized, more condensed and manageable conversations; rather than those big, lengthy ones that you get on Facebook and things like My Space. So it’s really designed as a communication platform, and it’s also integrated and become more like a social network by adding things like photos and also things like videos.

Now the great thing about Twitter is that it is concise so you get 140 characters by which to communicate to people. It was created by four guys in California – four dudes in California, Jack Dorsey, Noah Glass, Evan Williams and Biz Stone – and they wanted to create a service that was different to Facebook or My Space and that didn’t take a lot of people’s time. Now it’s based around the idea of asymmetrical following, which basically means that I can follow you but you don’t have to follow me. And it’s become very popular with journalists and celebrities, people like Ashton Kutcher, Justin Bieber and more recently Charlie Sheen, unfortunately.

So the beauty of Twitter is its simplicity. So if you think of a text message where you have a very limited amount of space to communicate with people, and Twitter is exactly the same. There’s only 140 characters but with those 140 characters you’re able to send out posts or tweets, as they’re know, and you’re able to have them be searched by people by using the hash tags. To use a hash tag and key word within your tweet and people can then search for those topics or interests that are related to them.

Now why would anyone want to use Twitter? Well if you’re using it for personal use you’re able to have conversations, and very interesting conversations across a wide spectrum of interests and topics. You have trending topics that are on there, which are key words or topics that people are discussing most often on Twitter. But if you’re a business you’re able to tap into a huge network of people, and it’s currently at about 500 million users, and has pretty much 11 people joining per second, which is absolutely staggering. So if you’re a business and you want to reach out to a target audience, or maybe you want to sort of tap in to your current customer base, you’re able to do so. You’re able to have conversations in real time, maybe use your phone to send out a tweet, or maybe use a computer. But the power of it is really the viral nature of Twitter. Twitter really enables you to send that information, have people syndicate it, or retweet it our to their followers. So it’s absolutely powerful and really, really simple to use.

Now if you’re new to social networks as a whole, Twitter is probably one of the best ones you can get started with and kind of get to grips with it. It uses terminology such as “following” and “followers”, “retweet” and again, “hash tags” and things like that. But it is generally a very simple network to use and you can really have some fantastic conversations. So if you’ve not used it yet I suggest getting on board and following us at Opace.web, and we look forward to receiving your tweets. I’ll speak to you soon.

Technorati Tags: Internet Marketing, Online Marketing, Social Media Marketing, Twitter, Twitter Background, Twitter Basics, Twitter Guides, Twitter Marketing, Twitter Tutorial, Twitter Video Tutorials, Web Marketing

Go mobile before your customers go elsewhere

Alexis — Fri, 10 Feb 2012 09:38:46 +0000

It’s a well know fact that this Christmas (2011) was a good time for tablets and apps. It was estimated that over 4,000,000 apps were downloaded at Christmas and over half a million smart phones and tablets sold.

Less well reported but more significant for anyone with a business is the estimate from IBM:

Mobiles accounted for 16% of all online buying on Boxing Day – an increase of 275% from the same day in 2010

Of course the two facts are connected. With smart phone and iPad sales far outstripping the sale of laptops and PCs, more and more searches and sales will be done via these gadgets. And the demographic is widening – it’s not just the younger market.

A CMS web design will most often allow you to offer a mobile version of your website and take advantage of the following benefits:

Your customers will have a better experience when viewing your site if it is optimised for mobile devices. An unoptimised site can become unusable, unreadable and a real turn off. Typically with open source CMS based websites, plug-ins are available that will allow you to easily offer a fully optimised mobile site.
A mobile version allows you to offer a genuinely alternative site – focussing on goods and services that will appeal to the mobile and tablet user. Again, the latest open source CMS web designs will help you to refocus the site for better sales levels.
Mobile sites are generally faster and more accessible.
More sales – Research from the US suggests that on average, website visitors are 51% more likely to do business with an online retailer if it has a mobile site.

With all these advantages, it is good to know that a mobile version can be created quickly and easily. Open source CMS websites offer a range of free plug-ins created, tested, debugged and supported by a worldwide community of developers. Some providers even offer professional help to install to your plug-in, the change is immediate and cost-effective.

For popular CMS platforms like Joomla there is a large number of plug-ins available. For example Mobilebot can detect visitors using mobile devices and change the Joomla template automatically. It can detect iPhone, Blackberry, Android and Opera Mini separately and load a particular template for each of them and it has two extra spaces so you can add your own custom mobile devices.

The same is true for the most popular open source CMS web design apps, for example WordPress. The WordPress Mobile Pack is a complete toolkit to help mobilize your WordPress site and blog. It includes a mobile switcher to select themes based on the type of user that is visiting the site, a selection of mobile themes, extra widgets, device adaptation and a mobile administration panel to allow users to edit the site or write new posts when out and about.

Even if you don’t use an open source based CMS web design to power your website, it is still possible to make mobile versions of your website but it might be time to consult a web design company that specialises in open source so that you can make the change to such a system. This will allow you to keep your website up-to-date with future technology and changes in the Web cost effectively.

Technorati Tags: CMS, cms design, cms development, cms web design, Joomla, Joomla design, joomla theme, mobile marketing, mobile web, mobile web design, mobile website, mobile websites, Open Source, Web Design, WordPress, WordPress design

Opace Company Overview 2012

Alexis — Thu, 09 Feb 2012 13:55:32 +0000

Who we are

Opace are a UK based web design and internet marketing company. In a world of fast changing technology, Opace understands that what doesn’t change is the need for IT web solutions that deliver results. That’s why our teams work closely with organisations to understand their business needs and objectives. That’s how we can deliver result-focussed solutions – no jargon, no IT speak but clear, measurable and effective steps that will improve online marketing performance.

Technorati Tags: company overview, e-commerce, Opace, SEO, Social Media Marketing, Web Design

How to link Facebook, Twitter & YouTube

Alexis — Wed, 01 Feb 2012 12:57:25 +0000

In this video we will show you how to link your social media accounts (Facebook, Twitter & YouTube), by using apps for your Facebook page/profile, authorising your Twitter account and connecting accounts via YouTube. This video is designed for people who are new or intermediate users of Facebook, Twitter and YouTube.

How to link Facebook, Twitter & YouTube is one of our series of social media marketing video tutorials that we’re planning to roll out over the next few months covering Facebook, YouTube and LinkedIn. Over the last few months we have released some great video tutorials on Twitter Marketing and Facebook Marketing so if you found these useful we hope you like our latest video.

Click here to view the video on YouTube.

If you found this tutorial helpful then please LIKE or leave a comment below.

Remember to watch this space as we will be releasing a range of social media marketing video tutorials over the coming months.

Video Transcription

Hi there, everyone, and thank you so much for joining me. In this video I want to show you how to link your social accounts together, and namely the big three, which are Facebook, Twitter and also YouTube. So I just want to show you a few examples of the different apps that are available.

So I’m just going to scroll to the left hand side down here, so top down, we’re going to look at the customs here. So these are customs one that we’ve created using the developer kit on here. Below that we’ve got a direct feed that comes from our blog, and below that we’ve got a free SEO ebook. Now this is a give away. It’s a campaign that we’ve created to increase our following, but also help people get higher in their Google rankings with their SEO. Below that we’ve got Twitter, also YouTube and Linkedin.

Now we want to start by adding, let’s say, the Twitter app. So I’m just going to type in “Twitter” in the top bar. Now this is going to bring up a range of different Twitter apps and different tools, things that integrate within Facebook. Now some are the official that are created by the official companies, and some are third party, so me, you or absolutely anyone can create. Now I always look at the amount of people that are the monthly users that are using it generally. That gives you an indication as to how popular it is, and normally the higher it is, generally it’s a better app or it’s more customised or it’s a bit more functionable within Facebook.

So the official one for Twitter is actually this one, so I’m going to click on that. And what it’s going to do is it’s going to direct me to the Twitter page and the profile settings, so I’m just going to click “Go to your Twitter Profile Settings” to start. And if you just scroll down, at the bottom it’s going to have this little button next to where it says Facebook, and you can click that and it will post the feeds to Facebook. So whatever you Twitter feed, whatever comes off the feed, will go straight to Facebook, and you just save it and that’s linked.

Now when you arrive on your Facebook profile page you can also link a Twitter account by going up to the top right hand corner and clicking, and going to your “Account Settings”. Then you’re going to want to scroll down to where it says “Linked Accounts” and just click on that. Now you can link a number of accounts to your Facebook profile, so we’ll just click on that. You can link a Google account, My Space or Yahoo. And we’ve got three different types of “Open ID” and what that basically is, you can sign in using a different social network. So it could be things like you can sign in with Google, you could sign in with even Twitter, and it takes your information from those profiles and verifies it with Facebook. It just makes it a little quicker when you’re signing in. So that’s another way of doing it.

So now I want to show you how we can link with Twitter. So if you go up to the top right hand corner under “Settings” and you just click on that. And then we’ll go across to “Applications”. So I just want to show here a list of all the different applications and pieces of software that I’ve used and I’ve linked externally with Twitter. So if you just scroll down here we see all the different things. We’ve got just on “Follow”, “I am Follow”, “Sprout Social”, “Follow Fridays”, we’ve got lots of different things, “Hootsuite”, “Who to Follow” things like “Dig”. Now what I want to do is I just want to give you an example of how this works. So if we go across to “Tweeter Karma”, this shows you generally the activity of your followers. What I can do, feeding back to the “Open ID” that I showed you a minute ago, we can actually sign in with Twitter, so I’ll click on that. And what it’s going to do, it’s going to authenticate my Twitter account, so it wants to authorise this particular app, so I’ll click that. And it redirects back to the app, so basically it’s taken my details from an external source, which is Twitter, and it’s linked it with this actual application. So that’s generally how that works within Twitter.

Now I want to go on and show you how YouTube actually works, because YouTube’s probably one of the most powerful in terms of linking and sharing content. So we go across here and click on this, and go down to “Settings”. Then we need to go down to “Sharing”, then over to the right here. Now these are the three networks you can currently connect to, so we’ve got Orkut, Twitter and Facebook. Now Orkut is the lesser known and it’s very popular in the US, places like Brazil, Indian and also Estonia. Obviously we’ve got Twitter and Facebook. So let’s just connect to Twitter, for example. Now the point of connecting your YouTube channel to your different social networks is that any time you’ve uploaded a video, what you can then do is send it out automatically to Twitter, Facebook or Orkut. So it’s really handy, so it does the work for you.

Like before, you’re basically linking your YouTube or your Google account to the Twitter account, or to whatever account that you’re trying to link, and you click “Authorise App” and it’s going to link that together. And then you can specify what you want to do with the various settings.

So that’s basically how you link all your accounts. If you’ve got any comments, or you’d like to leave any feedback, please leave it below, and I hope this has been helpful. Thank you. Bye bye.

Technorati Tags: facebook, facebook how to, facebook marketing, facebook video tutorials, how to facebook, how to use facebook, Internet Marketing, Online Marketing, Social Media Marketing, Social Media Startegy, Twitter, Twitter Marketing, Twitter Tutorial, Twitter Video Tutorials, Web Marketing, YouTube, YouTube Marketing

DIY SEO – a complete guide to SEO!

Alexis — Wed, 25 Jan 2012 17:21:47 +0000

DIY SEO – Part 2 in our SEO Made Simple series

Our SEO e-books are part of our wider “do-it-yourself” series of Internet marketing guides and video blogs, all of which can be accessed FOR FREE when you Like our Facebook page.

Introduction

Search Engine Optimisation (SEO) can seem like a daunting process to learn for any person who is unfamiliar with it. However, the process of SEO is one of the most important skills that you can learn and master if you plan on making your website an online success.

This is a step-by-step guide showing you how to Plan, Run and Manage a successful SEO project. In this DIY SEO e-book, we will work through a real example, showing you all of the steps involved in carrying out SEO, from beginning to end – we’ll discuss keyword research and analysis, we’ll show how to carry out your own on-page SEO so you can perfect you web page for search engines and we’ll discuss a range of valuable link building strategies (and great places to get links) that you can use in your off-page SEO and link building work.

E-Book Highlights:

Carry out keyword research
Identify the right keywords
Optimise your web page (in 10 simple steps)
Build high value links and where to get them
Use great free SEO tools

The only real pre-requisites to DIY SEO are time, patience and willingness to learn the basics.

Technorati Tags: DIY SEO, Internet Marketing, keyword analysis, keyword planning, keyword strategy, keywords for seo, off page optimisation, off page seo, On-Page SEO, Online Marketing, SEO, SEO Basics, SEO E-Book, seo guide, seo hints, seo keywords, seo steps, seo strategy, seo tips, Web Marketing

Maximise your SEO Strategy: 7 ways to convert your number 1 position into sales

Alexis — Tue, 24 Jan 2012 11:06:00 +0000

Congratulations. Your SEO strategy has worked and you find yourself #1 on Google – time to sit back and let the £s roll in.

However for most businesses the truth is somewhat less rosy.

All the SEO strategy is wasted if customers cannot find what they were searching for or worse – they find just the product but don’t know how to buy it.

Here are some easy to implement steps, hints and tips for converting your SEO strategy and number 1 position into sales:

1 – Web Design

Perhaps the most important part of any SEO strategy – and the easiest to overlook – is the actual web design of the site itself. It doesn’t have to win any design awards but buyers – B2B or B2C – want to enjoy a good experience whilst on the site. How easy is it to navigate the site and find the products and services you offer? Does it look like you have taken care with the website? If not, why should buyers believe you will take care with them?

2 – Maximise the Home Page

Maximise the effectiveness of your home page. Research shows you have 1/20^th of a second to form the right opinion! All you web SEO strategy is wasted if you have an ineffective home page. Don’t try to make it do too much. If 20% of your products/services deliver 80% of your sales, then give them 80% of your home page.

3 – Content

Is the content clear, relevant, up-to-date and interesting? And don’t be over reliant on words – web users like good photographs, audio and especially online video to sell the benefits of your products/services. Developing good content should always be part of your overall SEO strategy.

4 – How to Buy

How easy is it to buy? If you have an e-commerce site, make sure the process is easy to begin and follow without complicated stages or barriers to purchase. If there is no e-commerce system, make sure there is the necessary information on how to buy clearly and regularly – whether that is a phone number, email address or physical address. You should have clearly seen contact details on every page.

5 – Reassurance

Buyers, especially first time buyers, will want reassurance that you are trustworthy. Your SEO strategy may include some social media marketing and that will allow you to collect valuable feedback and testimonials – ideal for providing new customers with the reassurance they seek.

6 – Returns

What if something goes wrong? Again make sure your returns policy is easy to find and clear – more reassurance for your potential buyer.

7 – Sign-ups

Building a marketing database maximises your SEO strategy. Make sure visitors can sign up easily – and incentivise the sign-up with the promise of exclusives and offers.

An excellent way to make sure you turn visitors into customers is to ask people unrelated to the business to look at the site as if they were potential customers. Listen and action their feedback. Keep your eye on your rivals too: your SEO strategy may have got you to #1 but you can still learn from the competition.

Technorati Tags: Internet Marketing, Online Marketing, SEO, seo hints, seo steps, seo strategy, seo tips, Web Design, Web Marketing

How to Facebook Ads (Facebook PPC – Part 2)

Alexis — Fri, 20 Jan 2012 11:53:36 +0000

This is part 2 of our overview on how to use Facebook Ads or Facebook PPC, designed for people who are new/intermediate users of Facebook. In this easy to follow Facebook Ads guide we will show you how to successfully optimise a Facebook Ad campaign and target your audience very specifically using the data that Facebook has available, including Sex, Age and even specific interests.

This is one of our series of social media marketing video tutorials that we’re planning to roll out over the next few months covering Facebook, YouTube and LinkedIn. Last month we released some great video tutorials on Twitter Marketing, so if you found these useful we hope you like our latest videos.

PART 2 in our Facebook Ads video guide

Click here to view the video on YouTube.

PART 1 in our Facebook Ads video guide

Click here to view the video on YouTube.

If you found this tutorial helpful then please LIKE or leave a comment below.

Remember to watch this space as we will be releasing Facebook video tutorials on the following hot topics over the next couple of months:

Video Transcription

So I’m going to click continue and we’re going to go and we’re going to define that target audience. So first of all we’re going to select the location, it could be United Kingdom, it could be the USA, it could be absolutely anywhere. Then “State” or “Province” you can specify in this box, and then the “City.” And also you can specify that in that box. Also you’ve got the “Radius” or the amount of miles out you want to start targeting people. “Demographics”, you’ve got the age, you can specify that there. You can put the exact age there, and sex as well. Do we want a mixed gender? Do we want just men or just women? It completely depends on whatever product or service your trying to promote. Next is the “Interest” so if you’re looking for someone that’s say in film, you can then narrow it down to particular genres. If it’s something like events you can, again, put it down to people who have recently moved or has a last birthday, so you can be very specific, and again music, what type of genre are you interested in.

If you just look you might have noticed the top right hand corner, if I put in a particular field there, it’s going to bring up an estimated reach and this is like, just for music, all genres, 8 million people. Nearly 9 million people in the UK, aged 18 or older, who are interested in music and any type of music. That’s quite a broad reach really. But if you imagine that you’re specifically targeting precise individuals, that reach will go up or be more defined. It might be less but that is your target audience and there, in this area, is where you actually target them. So I just want to show you, you can switch to precise targeting so you can put in very specific interests there. So you could put someone that’s actually interested in SEO, you can pop that in there, and all your different key words, and that’s going to narrow down your search even more. I’ll just get rid of that.

So below that we’ve got connections on Facebook, and you can connect to anyone. People who are not fans of the page that you’re trying to promote, people who are fans, and then you can have the “Advanced Targeting”. Right, so this is really important. So this “Target users who are connected to”, so you can put a different page that you want to connect people to. Maybe you’re trying to target people who are in photography, maybe you’re just popping a fashion page in there, or maybe a fashion event or something like that, that’s related to it. And then you’ve got targets who are not already connected to you. So you can really define these different options and it gives you a lot of choice.

So if you scroll down, you’ve got interests in men or women, relationships, you’ve got all that there. Imagine if you’re promoting, let’s say, wedding gowns you probably want people who are engaged, in a relationship or about to get married, so you can put in different languages. Also you can put in and specify different types of individuals so people who are maybe college grads, in college, in high schools, so it’s very specific targeting. And different types of organisations or work places.

Again when you’re done, click “Continue”, and this is going to bring up the campaign, pricing and schedule. So depending on where you live in the world, I’m going to put “British Pounds” here, and the territory, the time zone. You can give your campaign a specific name. Also you can put in there your budget. So let’s put £400. Let’s put £400, you can have “Per Day” or “Lifetime Budget”. There you can specify what time you want to start running the campaign. So let’s say I want to start running it tomorrow and I want to run it from, let’s say, 9 am, there we go, 9 am, and I want to run it from 9 am to, let’s say, maybe six o’clock, six in the evening, so we look for a 6 pm here. And then it’s going to, what it’s going to do is estimate, based on all the key words and all the competition that’s out there, what the price is per click, and this down here is where you’ll find it. And again you can look at the estimated reach up here, just to clarify all the details. And when you’re happy with it you can actually review the ad. And it’s going to have the ad there, it’s going to have the name of the ad, it’s going to have the actually audience that you’re targeting, the type of campaign, cost per click, and it’s estimated 44p per click. The Lifetime Budget, so that’s what’s in the pot at the moment, and the duration of the actual campaign. Now when you’re happy with it you can place the order and you can go ahead.

Now this is really powerful because it gives you fantastic analytics. It gives you up to date information. It tells you who’s clicked, how many impressions. It’s going to give you all the information you’re going to need to really put your message out there with your target audience.

Now I will be showing you some of the campaigns that we’ve run, and some campaigns that we’re going to be running in the future. But I’ll show you that in another video. But I just wanted to kind of go over generally how this works, and how you can take advantage of targeting through Facebook ads. Thanks ever so much.

Technorati Tags: facebook, facebook ads, facebook how to, facebook marketing, facebook video tutorials, how to facebook, how to use facebook

Great January resolutions for your business website and internet marketing

Alexis — Thu, 19 Jan 2012 10:40:32 +0000

The New Year is behind us but January is a still a good time for business of all types and sizes to review, plan and implement their business website and Internet marketing activities. So here is our guide to getting the best out of your Internet marketing:

1. Review, review, review

You are doing your business a big disservice if you do not thoroughly review your website design. Use free Google Analytics to find out how your customers find your website, what pages they like and what pages they don’t. Reviewing the website design is more than being happy with the look of the site; the review should cover content – images, video, words – Search Engine Optimisation (SEO), social media marketing etc. Get you staff involved – and get people not involved in the business to rate your website design and overall customer experience. Check out your rivals and research the latest in web design software.

2. Plan, plan, plan

If January is a quiet period, take advantage of the downturn to put together a plan for the whole year. Search engines rate websites that have regularly updated content that is unique, relevant and interesting – and they do that because that’s what customers’ value. So make sure your website design allows you to update regularly and put together a plan for the next 12 months copy.

3. Put yourself in control

If you do not have a Content Managed (CMS) based website, 2012 is the year to put that right. With low-cost and well-established free / open source CMS apps like Jooml and WordPress, you can make a cost-effective change that will allow you to offer a great customer experience, updatable and future proof.

4. Get Social

Social media marketing may seem like something that only brands or bigger businesses do, but it is playing a bigger role in how customers choose the companies they do business with – so that makes it something that you should be doing. Your web design should incorporate your social media activities such as Twitter and Facebook marketing and Blogging.

5. Get Plugged-in

CMS web design offers a wide range of plug-ins designed to improve your customer experience but also to improve back-end activities such as admin and integration with other business accountancy and stock systems – saving you time and money. Make 2012 the year of integration.

6. Try e-commerce

The growth in online sales is unstoppable, even in a difficult economic climate. Whether selling products or services, whether local or international, most businesses can benefit from using e-commerce to sell online. Not only is it easier for customers, it can have cost-savings benefits for the organisation. And with low-cost apps like Magento, e-commerce is within the budget of many organisations.

7. See It Through

Perhaps the most difficult aspect for any business is to maintain the discipline of maximising the effectiveness of their website design – adding copy, media, new functions. If business is good, time is squeezed; if business is poor, motivation is low. So allow proper time on a weekly basis to make amends, and involve as many people as you can in social media marketing and providing new content to your website – from those on the team to friends and family. And, of course, getting expert advice on all aspects of web design and internet marketing can really help.

How was it for you? Please feel free to tell us about your experiences and tips reviewing your website design.

Technorati Tags: Internet Marketing, internet marketing strategies, Joomla, Magento, Online Marketing, Open Source, Social Media Marketing, Web Design, Web Marketing, WordPress

4 strategies for making your social media marketing pay

Alexis — Tue, 17 Jan 2012 15:40:24 +0000

Why friends are never enough

For big brands, using social media strategy for brand development only is a luxury they can afford, but for smaller companies and SMEs their social media strategy needs to both build brand AND lead to sales.

Recent research that suggests that what consumers want from their social media activities with companies is not ‘engagement’ or ‘greater communication’ but bargains, offers and incentives. That’s great news for smaller business because it means their social media strategy will help develop a willing audience just waiting to be turned into paying customers.

So here are 4 great social media marketing tactics for turning ‘likes’ into ‘buys’:

1 – Make them an offer they can’t refuse

As we’ve said, customers want offers, incentives and bargains from the businesses they follow, so make sure that is what you can give them. There is no business that can’t come up with some sales incentive. And don’t make it a one-off – use your social media strategy to develop a year offering and make sure your followers know that they are regular, credible and genuine offers so they will keep coming back.

2 – Feedback fuels sales

As a further social media strategy, encourage followers to post feedback on Facebook, Twitter , YouTube and blogs etc. This generates further great content for future marketing. Make sure it is easy for them to do this, and add this ‘call to action’ on all your marketing material. Customers put increasing faith in other customer’s reviews so if you have them – and your rivals don’t – you will get the sale.

3 – Keep them engaged

As any social media strategy specialist will tell you getting ‘followers’ and ‘likes’ is the beginning and not the hardest part – making sure you keep them engaged often is. Don’t just post sales-related items, but add engaging copy offering insights, tips and reviews. Keep it interesting and even provocative – always remember to get feedback.

4 – Make it easy to make a sale

Get people who don’t know the business well to check you website, blogs and all social media activity. Ask them how easy it is for them to buy. So many websites neither ask for the sale nor show people how to buy. If you don’t sell online, are you certain potential customers will know how to make a purchase?

We said they were great social media marketing tactics, but they are easy too! Plus, there is always expert help to turn your social media strategy into paying customers.

Technorati Tags: facebook, facebook marketing, Internet Marketing, marketing through social media, Online Marketing, Social Media Marketing, Social Media Startegy, Twitter, Twitter Marketing, Web Marketing

How to Facebook Ads (Facebook PPC – Part 1)

Alexis — Fri, 13 Jan 2012 13:32:05 +0000

How do Facebook Ads work?

This is an overview on how to use Facebook Ads or Facebook PPC, designed for people who are new/intermediate users of Facebook. In this easy to follow Facebook Ads guide we will show you how to successfully create a Facebook Ad campaign for your business page or to promote a particular Facebook story.

Click here to view the video on YouTube.

If you found this tutorial helpful then please LIKE or leave a comment below.

Remember to watch this space as we will be releasing Facebook video tutorials on the following hot topics over the next couple of months:

Video Transcription

Hi there, everybody. I want to thank you for joining me and I want to wish you all a Happy New Year. So we’ve had quite a few different emails over the last few weeks in regards to Facebook ads so in this video, really it’s an opportunity to talk about Facebook ads and show you really how to set it up.

So a Facebook ad is brand message, it’s an advertising or marketing campaign that’s put out to attract people to either a product or a service. In the case of Facebook it can be things like events, it could be things like apps and it could be things like promoting your Facebook business page. So these are really important.

Now in principle it works the same as Google Adwords, and Google Adwords is a pay per click service, which quite literally means that every time someone actually clicks on your advert, or your campaign message, some money comes out of your budget. So let’s say you’ve got a £400 budget for your first month and you want to give this a test spin to see how powerful it is. Well first of all you need to put in all your search or target audience criteria, age, location, interests, key word; all that sort of stuff. And then what it’s going to do is look at the competition and look at all the information you’ve put in and give you an estimated cost per click. So let’s say in this case it’s 50p per click, that gives you what, 800 clicks. Every person that clicks on the advocate depute, 50p is minused from your overall budget of £400 until it’s simply gone. And that’s, in principle, how pay per click actually works.

Now I want to quickly show you the two different types of Facebook ads, because these are quite powerful. So the first one is the general Facebook ad. Now these all depend on what key words and what interests each individual person has, so let’s say I’ve got a Facebook profile and I’ve liked, let”s say, this top one here “Combat Zone”, “Fall Out 3″, “Loud Wire”, “World War 2″, maybe I’m a fan of Leonard Cohen, which I am. What it will do is it will look at the key words and it will put these messages in front of those people who are interested in these products or services already.

So this is how it works. You can have a like on there, so someone can see the message, they can read what you have to say and they can like it straight away, or they can go to the actual page itself. Now that’s a click, if you click on that, that’s 50p coming out my £400 budget basically. So it’s really important that you craft that quite carefully.

Now the next one is a Sponsored Story. Now the Sponsored Story is a little bit different, quite similar, but a little bit different, and this comes off the news feed so it’s whatever is on the page or place or app, and it’s something very specific. Now this could be, let’s say, a video that you’re promoting. It could be an app that you’re promoting. It could be something very specific that you want to promote, but you want to get exposure. So once you’ve decided on what type of ad you’re going to run, you want to go up to the top right hand corner and click “Create an Ad”. Then it will take you to the next page, and again click “Create an Ad” and here’s where all the fun happens. So this is basically where you specify whether it’s a page, application or a place that you want to promote. So I’m going to go with the page, then it’s going to ask you for the type. I’m going to run with a Facebook ad this time. Then it’s going to ask you about the story type, so what do you want to promote? Now if you just look below here. This is a post that’s on this particular Facebook page. Now if I want to promote that post I will leave it on this one. If not, I’ll click “Facebook Ads for Pages” and what it will ask me to do is look for a particular tab or your default. Now I actually run the campaigns on a default, so when someone comes to the Facebook page they’re going to land already on that page with the promotion. So that is really important to probably have that as a default.

Below that is the name of the actual page, that’s the title, that’s what’s going to come up here in the preview. And then you’re going to want to put in the body of the text. So whatever campaign you’re running you’re going to want to put the text in there. So this is what is going to attract people and draw them in. Below that is the image, and I want to go with an SEO image here. And you can just see the preview just below here. So we’ve got the name of the page, we’ve got the image, also you can like it straight away and click on it. And “Want to get your head around SEO this year? Then try our new course, absolutely free.” So that’s the message that I want to put out and I’m going to place that message in front of a particular target audience.

Technorati Tags: facebook, facebook ads, facebook how to, facebook marketing, facebook video tutorials, how to facebook, how to use facebook

Opace - Web Design and SEO Blog

How to create a LinkedIn Company Page (Business page) Part 2

LinkedIn Company Pages

Why we have created this video

How to create a LinkedIn Company Page (Business page) Part 1

LinkedIn Company Pages

Why we have created this video

EU Privacy and Electronic Communications Directive and Cookie Compliance

Mayday – will your website be legal after the 26th?

Cookie Compliance and what will you need to do

If you do use Cookies, from 26th May you will need to do the following:

When and how:

Cookie Compliance solutions

WordPress web design

Joomla web design

Magento web design

Static websites and other CMS web designs

Don’t fail to act!

How to create and use a LinkedIn group

LinkedIn Groups

Why we have created this video

Will Google Panda mean more SEO training?

Google Panda changes

Need to update your SEO training?

How to customise a CMS page in Magento video tutorial

Customising a CMS page in Magento

How to process an order in Magento video tutorial

Processing an order in Magento

How to install extensions in Magento video tutorial

Installing extensions in Magento

How to add promotional codes & coupons in Magento video tutorial

Adding promo codes & coupons in Magento

The Lessons of Kony 2012 for Social Media Marketing

What is Kony 2012?

So what are the lessons for social media marketing?

Lesson 1 – Length is not important, content is

Lesson 2 – Kids can pay attention

Lesson 3 – Engage, Engage, Engage

Lesson 4 – The Call To Action

Facebook Timeline Changes for Fan Pages (Business Pages)

Facebook Timeline Changes – March 2012

How to add products in Magento video tutorial

Adding products in Magento

Magento designers maximise ecommerce potential

Open source ecommerce using Magento

Magento installation

Magento templates and design

Magento support and extensions

Some further Magento designer services include:

4 social media marketing activities you can start today

1 – Be Active

2 – Use your expertise

3 – Make some offers

4 – Engage the Team

How to create a 100% complete LinkedIn profile (Part 2)

Creating a LinkedIn profile video blog

Why we have created this video

Video Transcription

How to Create a LinkedIn Profile (Part 1)

Creating a LinkedIn profile video blog

Why we have created this video

Video Transcription

Step-by-step guide to choosing the right SEO training course

Step 1 – What do you want to know?

Step 2 – How do you want to learn?

Step 3 – What’s your investment?

Step 4 – Choose your trainer

New and improved CMS – is it time to switch to Joomla Web Design?

Joomla Web Design…

Plug-in to extra online sales with Magento development

Magento Development…

What is LinkedIn?

Introduction to LinkedIn…

Why we have created this video

Video Transcription

What is Twitter?

An introduction to Twitter…

Why we have created this video

Video Transcription

Go mobile before your customers go elsewhere

Mayday – will your website be legal after the 26^th?

If you do use Cookies, from 26^th May you will need to do the following: