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Nov
01
Encouraging web users to share the content of your website should be an increasingly important part of your website SEO. Of course, encouraging sharing is good business practice as it will help promote your business, brand, goods and services. However, social sharing plays an important role in SEO and it looks as if this might …
Sep
20
For many smaller businesses who sell their products and services locally, developing localised SEO strategy with their SEO company is a great way to achieve more sales and build their business. There are a number of brilliant tools designed just for local business, and localised search engine optimisation is a cost-effective and often quicker way …
Aug
24
Making the most of Google Analytics For a free and relatively easy to use tool, it’s surprising how many businesses either don’t have Google Analytics or – even worse – fail to regularly look at the very important data they can reveal about your website visitors. Effective data mining will play a major role in …
Jul
30
Long tail SEO All businesses can benefit from using niche long tail keywords to improve their SEO and find new customers for their products and services. What are long tail keywords? Long tail keywords generally refers to searches of 3 or more keywords, each one narrowing the search to a more and more specific sector, …
Jul
17
Panda and Penguin Google’s recent changes to how it ranks websites have started to have an effect on many businesses and the amount and type of SEO required to achieve high rankings has changed. Our previous blog (http://www.opace.co.uk/blog/post-panda-seo-checklist-part-1) focussed on on-page SEO, so here is a brief guide to off-page SEO that you should also …