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Jul
22
While lots of small businesses think ecommerce is a matter of good web design and SEO, today there is an increasing focus on social media. It might be a good time to look again at the value of perhaps ecommerce’s original social media – the enewsletter and email marketing. To some, even its very name …
Jul
12
Email marketing overcomes many of the challenges facing traditional marketing, with the big advantages being that you can target segmented audiences effectively and results can be easily tracked. This article aims to explain some of the best email marketing practices and new strategies that are used for improving email response rates: Use targeted lists When …