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Sunday, 24 February 2013 12:55

Birmingham web design company offers advice clients ‘Like’

Written by  Brett Sidaway
Birmingham web design company offers advice clients ‘Like’

A leading Birmingham web design company this week offered some timely advice to help Birmingham businesses make the most of their social media activity. Opace are a web design and social media marketing company who have helped many local businesses maximise their internet marketing. 

David Bryan, founder of Opace, this week said “Increasingly Google looks at areas such as sharing and engagement when it ranks a website, and so many companies are turning to social media platforms such as Facebook and Google+ to help boost their search engine rankings. However, some quickly get deflated by a perceived lack of success and many stop altogether.”

A quarter of UK small businesses (24%) use Facebook to market their organisations, but more than a third of them (37%) say they don’t think it has helped their business in any way. A survey of 1,000 small business decision makers by Constant Contact also found that just 21% of respondents believe they are doing a good job using Facebook to market their business. However 22% of businesses that use Facebook said that they found new customers through the social network, while 12% credited it with generating repeat sales. Furthermore, one third (31%) say they have seen value in spreading the word about special offers or new products.

David continued “This survey plus other evidence proves Facebook can bring benefits to both B2B and B2C businesses. The secret to success though is delivering great content and we work with our clients to ensure they deliver content that people will Like, engage with and share.” Opace was founded in 2008 with the aim of delivering exceptional web and internet marketing solutions that deliver tangible results for their clients.

Opace have grown to a team of twelve experienced consultants who deliver creative web-based marketing solutions that have helped their clients develop their organisations, make the most of new technologies and web marketing opportunities. David continued “Great content requires more imagination than cash, and humanising the team is a good place to start – don’t keep pushing out sales messages as this is a big turn-off.” David also recommends strong visual content, and incentives and giveaways as a way of attracting and retaining likes. More information about Opace’s services and successes can be found on their website at www.opace.co.uk.

Remember to watch this space as we will be releasing a range of web design and online marketing blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace YouTube page live at http://www.youtube.com/user/opacewebdesign.


  • Comment Link David Bryan Monday, 16 December 2013 20:07 posted by David Bryan

    Hi Richard, you\'ve raised some very interesting and valid points here.

    Regarding targeting a specific demographic, the easiest way in my opinion is to produce great content aimed at that demographic, considering use of interesting media such as videos, infographics etc. Facebook Ads can be very powerful if used properly to reach new audiences. I haven\'t seen a more targeted form of advertising and providing the audience is correctly defined and the content presented to them is useful and engaging, it will generate interest. The problem is where users target anybody with the goal of bulk likes and no thought has gone into who will actually be interested in their content or worse where it\'s used to just sell sell sell. Equally important, as you mentioned, is frequency and making sure the content is posted at sensible times of the day, so as to not put fans/followers off.

    I do believe however that most people will make a decision as to whether to trust and engage with a brand on Facebook according to how many likes they have e.g. would you put more faith in a brand with 10 likes or 10,000 likes? It\'s not quite this simple though as most of us have the sense to contrast the number of page likes with activity and whether the company is also posting new content and engaging with its fans on a regular basis. Establishing credibility has to be a mixture of different factors and activities on Facebook.

  • Comment Link Richard Morrow Friday, 27 September 2013 16:12 posted by Richard Morrow

    Interesting article, but how can you be so specific in your targeting for new leads?
    As a B2B business, rather than B2C, an organisation that wants to greatly benefit from a dedicated Facebook campaign surely has to attract and interact with a particular type and demographic?

    Generic type competitions for likes and incentives such as gifts, can fill a page full of likes and shares, but a lot of these will be professional Facebook comp types and kids looking to score freebies. How can this been effective for a B2B sales organisation selling certain type product ranges?

    I agree human style and interesting content is very worthwhile, and I would much rather publish actual interest articles, likely to get shared by my target demographic, rather than generic like or share campaigns.

    Do you judge a company to be successful based purely on the amount of likes they have? Tough one if you are a niche commercial supplier in a limited industry? If your product or service is specialised, why would the vast general public \"like or interact with you\"?

    It also can have a negative impact, as the commercial operation grows though Facebook, more and more people are actively using forms of software to hide adverts and commercial posting. The incentives to like certain pages can be seen as disruptive to many people\'s home feeds. Certainly I have grown tired of certain brands I will never use or want constantly popping up. You risk as a company being tarred with the same brush as a lot of the \"cough\" never going to win operations.

    Many marketers forget that Facebook is used by people in their downtime. Bombarding clients you contact on a weekly basis or more with after work messages can be risky.

    That said I agree that there is huge potential still to be unlocked by companies with Facebook, but the approach has to be balanced.

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