0845 017 7661

This email address is being protected from spambots. You need JavaScript enabled to view it.

Opace on Facebook Opace on Twitter Opace on YouTube Opace on Linkedin Opace on Pinterest Opace on Googleplus

Monday, 11 February 2013 12:57

Adobe proclaims 2013 ‘the year of content’

Written by  Brett Sidaway
Adobe proclaims 2013 ‘the year of content’

In the latest survey from Econsulting and software giants Adobe one message is clear – that content marketing is the main concern for inhouse marketers (and we would suggest social media agency) as they look forward to 2013. The report ‘Digital Trends 2013’ is based on a survey of more than 700 digital professionals carried out in late 2012. The report looks at the trends which have now gathered enough momentum to shape the digital marketing and e-commerce landscape over the year ahead. The report compares like-for-like responses to its survey taken at the end of 2011 and twelve months later so it is able to measure changing concerns and priorities of those involved in digital marketing.

Content is critial...

The reports conclusion on the latest results could not be clearer and in the Report’s own words states: "The single most significant trend is the continued emergence of content marketing as a standalone discipline. Content, in all its shapes and forms, is core to everything we do as marketers. There is now a widespread realisation that optimisation of all types of content, both on-site and off-site, and across a range of different formats and devices, is absolutely critical." This is a lesson not just for a social media agency or for marketers, it is lesson that all businesses who wish to achieve effective, long-term search engine rankings need to learn. Where many businesses have been resistant to the importance of delivering unique, relevant content that is regularly updated and delivered across a number of platforms and created to encourage sharing and engagement this survey is one more indication that such resistance could damage their marketing activities. The survey sums up the focus if activity thus: Great content, spread through social channels and consumed anywhere.

Content marketing is #1

Content marketing was the #1 priority of 39% of those taking the survey – a jump from 29% in their last survey, and the single largest jump was in the increased importance of video content which saw a jump from 9% to 21%. We believe one final headline from report could be the slogan for all social media agency work in 2013: Inspired content + informed algorithms = excitement for 2013. The following infographic has been taken from: http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-trends-for-2013/ Digital Trends and Content Marketing  

Remember to watch this space as we will be releasing a range of social media marketing and Twitter blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace Google+ page live at https://plus.google.com/111516148099633923012.

Leave a comment

Share this post...

Search blog

OPACE insights

  • Social Media – Is it time for something new?

    Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new Read More
    Social Media – Is it time for something new?
  • Apple Watch – What to expect

    Last month Apple announced their latest product, the Apple watch which is said to be ideal for tracking your movement, pulse rate and a host of unique features allowing users to track data about health as well as interact with friends in new and unique Read More
    Apple Watch – What to expect
  • What Google's takeover of Twitch would have meant for content creators

    Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to YouTube not long after purchasing it a Read More
    What Google's takeover of Twitch would have meant for content creators
  • 1
  • 2
  • 3