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Wednesday, 23 July 2014 13:00

Have Microsoft lost their way?

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Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which gained a huge install base. Microsoft are also known for their extremely popular Xbox gaming consoles. Lately though, does it seem like Microsoft have somewhat lost their way lately with the recent acquisition of Nokia and their failing presence in the smart phone market? Microsoft…
Some quick blogging tips... If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction on how to get started. Assuming you already know what blogging is, a good place to start is to start regularly talking about events or news within your industry or area of…
Changing times Over 40 years ago when text was sent between two computers for the first time, the thought of being able to access an online library of information within an instant, being able to stream movies in HD or even just being able to chat online with someone else anywhere in the world in real-time was all the stuff…
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic headset over your face, pick up a gun and…
Wednesday, 14 May 2014 00:00

Pay-Per-Click copywriting tips

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How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing effective copy and here are some really useful, really easy to action tips and help:
Magento - #1 ecommerce platform! Opace, one of the West Midland's leading Magento web development agencies welcome the ongoing growth in the ecommerce platform’s popularity and figures which confirm Magento as the #1 ecommerce platform.    Last year survey of e-commerce sites in the Alexa top million has found that Magento is by far the most popular e-commerce solution which is only likely…
Monday, 31 March 2014 09:30

Rich Snippets for e-commerce and beginners

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So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets (also referred to structured data) and can significantly improve your website's SEO and click-throughs. Google…
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: http://www.opace.co.uk/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained how Facebbook Ads worked on me (a self proclaimed sceptic at the time) and provided some insights as to how powerful and cost effective they can be in terms of…
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OPACE insights

  • Have Microsoft lost their way?

    Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which gained a huge install base. Microsoft are also known for their extremely popular Xbox gaming consoles. Lately though, does it seem like Microsoft have somewhat lost their way lately with Read More
    Have Microsoft lost their way?
  • Thinking of starting a company blog? Let’s start with the basics

    Some quick blogging tips... If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction on how to get started. Assuming you already know what blogging is, a good place to start Read More
    Thinking of starting a company blog? Let’s start with the basics
  • Emerging online trends and the rise of esports

    Changing times Over 40 years ago when text was sent between two computers for the first time, the thought of being able to access an online library of information within an instant, being able to stream movies in HD or even just being able to Read More
    Emerging online trends and the rise of esports
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