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Monday, 31 March 2014 09:30

Rich Snippets for e-commerce and beginners

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So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets (also referred to structured data) and can significantly improve your website's SEO and click-throughs. Google…
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: http://www.opace.co.uk/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained how Facebbook Ads worked on me (a self proclaimed sceptic at the time) and provided some insights as to how powerful and cost effective they can be in terms of…
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per Click using Google AdWords. These all worked (and still work) very well as forms of B2B marketing depending on the…
Tuesday, 25 March 2014 13:00

Does PPC marketing really work for SMEs?

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PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized businesses will a PPC campaign really work?
Wednesday, 12 March 2014 13:00

Benefits of using the open source Joomla CMS

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Why consider Joomla? Joomla CMS is an open source piece of online software. This means that it is free to use its base core system, which makes it powerful and therefore widely used. Developers around the world contribute to building extensions and modules that seamlessly fit into the website; this means there are some free components and some paid components that…
Tuesday, 04 March 2014 13:00

Does Twitter Marketing work?

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Push and Pulls for Twitter Every social media or online marketing agency will encourage businesses to look at social media marketing as part of their overall marketing strategy. There are ‘pushes and pulls’ for this belief. The push is greater engagement with clients – this is not new to the digital age, it has been a Holy Grail for marketers…
Wednesday, 19 February 2014 13:00

Why choose WordPress for your web design

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As you are likely aware, there are many content management systems (CMS) available for download which have huge communities backing them in terms of support for new users, as well as supplying the ever expanding plugins library with more and more extended functionality.  Benefits of choosing WordPress infographic With so many being available it’s hard to know what to choose…
Wednesday, 12 February 2014 13:00

Our top 5 WordPress plugins for websites in 2014

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What are the top 5 best WordPress plugins in 2014? Here are some of our favourites If you use WordPress for your CMS then you will be aware of the vast number of pugins available for download. With so many great plugins, how do you best choose which ones are worthwhile for you or your business? This is where we…
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OPACE insights

  • Rich Snippets for e-commerce and beginners

    So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets Read More
    Rich Snippets for e-commerce and beginners
  • Social Media PPC: Facebook Ads vs. LinkedIn Ads vs. Google AdWords, which would you choose?

    Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: http://www.opace.co.uk/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained how Facebbook Ads worked on me (a self proclaimed sceptic at the time) and provided Read More
    Social Media PPC: Facebook Ads vs. LinkedIn Ads vs. Google AdWords, which would you choose?
  • Facebook Ads: the hidden gem of B2B marketing and recruitment?

    Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per Click using Google AdWords. These Read More
    Facebook Ads: the hidden gem of B2B marketing and recruitment?
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