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Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of amyotrophic lateral sclerosis and the ALS association. From Bill Gates to 50 cent, these short videos…
When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and followers on their page. Without a doubt, that's a great to be build a following, but businesses…
Wednesday, 23 July 2014 13:00

Have Microsoft lost their way?

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Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which gained a huge install base. Microsoft are also known for their extremely popular Xbox gaming consoles. Lately though, does it seem like Microsoft have somewhat lost their way lately with the recent acquisition of Nokia and their failing presence in the smart phone market? Microsoft…
Some quick blogging tips... If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction on how to get started. Assuming you already know what blogging is, a good place to start is to start regularly talking about events or news within your industry or area of…
Changing times Over 40 years ago when text was sent between two computers for the first time, the thought of being able to access an online library of information within an instant, being able to stream movies in HD or even just being able to chat online with someone else anywhere in the world in real-time was all the stuff…
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic headset over your face, pick up a gun and…
Wednesday, 14 May 2014 00:00

Pay-Per-Click copywriting tips

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How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing effective copy and here are some really useful, really easy to action tips and help:
Magento - #1 ecommerce platform! Opace, one of the West Midland's leading Magento web development agencies welcome the ongoing growth in the ecommerce platform’s popularity and figures which confirm Magento as the #1 ecommerce platform.    Last year survey of e-commerce sites in the Alexa top million has found that Magento is by far the most popular e-commerce solution which is only likely…
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OPACE insights

  • Celebrities take to social media with buckets of ice for the ‘ALS ice bucket challenge’

    Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of amyotrophic Read More
    Celebrities take to social media with buckets of ice for the ‘ALS ice bucket challenge’
  • Establishing objectives for your social media campaigns

    When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and followers on Read More
    Establishing objectives for your social media campaigns
  • Have Microsoft lost their way?

    Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which gained a huge install base. Microsoft are also known for their extremely popular Xbox gaming consoles. Lately though, does it seem like Microsoft have somewhat lost their way lately with Read More
    Have Microsoft lost their way?
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