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Magento - #1 ecommerce platform! Opace, one of the West Midland's leading Magento web development agencies welcome the ongoing growth in the ecommerce platform’s popularity and figures which confirm Magento as the #1 ecommerce platform.    Last year survey of e-commerce sites in the Alexa top million has found that Magento is by far the most popular e-commerce solution which is only likely…
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic headset over your face, pick up a gun and…
Monday, 31 March 2014 09:30

Rich Snippets for e-commerce and beginners

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So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets (also referred to structured data) and can significantly improve your website's SEO and click-throughs. Google…
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: http://www.opace.co.uk/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained how Facebbook Ads worked on me (a self proclaimed sceptic at the time) and provided some insights as to how powerful and cost effective they can be in terms of…
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per Click using Google AdWords. These all worked (and still work) very well as forms of B2B marketing depending on the…
Tuesday, 25 March 2014 13:00

Does PPC marketing really work for SMEs?

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PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized businesses will a PPC campaign really work?
Wednesday, 12 March 2014 13:00

Benefits of using the open source Joomla CMS

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Why consider Joomla? Joomla CMS is an open source piece of online software. This means that it is free to use its base core system, which makes it powerful and therefore widely used. Developers around the world contribute to building extensions and modules that seamlessly fit into the website; this means there are some free components and some paid components that…
Tuesday, 04 March 2014 13:00

Does Twitter Marketing work?

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Push and Pulls for Twitter Every social media or online marketing agency will encourage businesses to look at social media marketing as part of their overall marketing strategy. There are ‘pushes and pulls’ for this belief. The push is greater engagement with clients – this is not new to the digital age, it has been a Holy Grail for marketers…
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